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Construction and materials industries

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In the retail segment, consolidation reigns

Article Abstract:

The changing trends in marine retailing sector, the significance of business consolidation for survival of marine dealers, the factor that are leading towards consolidation, and the need for mom-and-pop outlets to head towards niche marketing to face the competition, are discussed.

Author: Beckett, Gary
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
Acquisitions & mergers, Forecasts, trends, outlooks, Retail Trade, Radio & TV communications equipment, Management dynamics, Boat Building, Boat building and repairing, Boat Building & Repair, Hardware, not elsewhere classified, Management, Mergers, acquisitions and divestments, Retail industry, Forecasts and trends, Company acquisition/merger, Market trend/market analysis, Company business management, Boating industry, Couple-owned business enterprises

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Selling togetherness

Article Abstract:

Marketers say that the post-September 11 emphasis on family benefits boating, but they advise a subtle approach. Many in the boating industry are stressing that a boat opens the doors to quality family time.

Author: Reagan, Haynes
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2001
Marketing/Advertising Methods

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Dealer is the decisive link in the Grow Boating link

Article Abstract:

The salient features of the Grow Boating program of the National Marine Manufacturers Association are discussed. The need to involve the average dealers in the effort is highlighted.

Author: Lewis, Richard
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
Services information, All Other Amusement and Recreation Industries, Recreational Boating, Services, Column, Boats and boating, Boating, National Marine Manufacturers Association

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Subjects list: United States, Marketing, Company marketing practices, Boat dealers
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