Japanese insurance goes online and in the mails

Article Abstract:

The Japanese insurance business is venturing into direct mails and online, with American Life Insurance's Japanese unit to be the latest firm to join the bandwagon. The insurance unit began selling mail order insurance policies in late August 1998. The policies aim for those between 50 and 80 year-olds. Though applicants will be accepted without taking a medical exam, annual premiums have been set up to 60% higher than conventional policies, and have a limit of 3 milllion yen or about US$21,000. Mitsui Mutual Life has also began selling insurance online, making it the first Japanese insurer to sell directly to individuals and not through agents.

Japan, Marketing procedures, Life Insurance, Direct Life Insurance Carriers, New Electronic Marketing, Direct Marketing, Mitsui Mutual Life Insurance Co., American Life Insurance Co., Article

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European mailers protest early increases in terminal dues for cross-border mailings

Article Abstract:

Direct marketers and other mailers in Europe are protesting the increases in new terminal dues for cross-border mailings. The European Commission has approved the rate hikes on the condition that the increases would have no significant impact on end-user prices. Federation of European Direct Marketing director-general Alastair Tempest said increases are running as high as 60%, clearly violating the condition.

European Union, Electronic Shopping and Mail-Order Houses, Mail Order Houses

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