Marketing magic or path to bankruptcy?

Article Abstract:

Georgia-based boat dealer Southern Sailing Center's owner, Philip Eastman, is offering customers a 30-day money-back guarantee for its products. The offer is rare in the boat dealer business, yet Eastman believes that his fledgling business can prosper by focusing on customer satisfaction and says that he has sufficient capital to finance the money-back policy while expanding product selection. Eastman is a 41-year-old entrepreneur who prospered in the health care business.

Marketing procedures, Georgia, Southern Sailing Center

---

Acquisition gives Revenge a fledgling retail network

Article Abstract:

Miami, FL-based boatbuilding and repair firm Revenge Marine Inc has completed the acquisition of Safety Harbor, FL-based dealer First Chance Marine Finance in an initial step to build a retail network. The latter will become an independent subsidiary of the former. First Chance, which sells four boat lines through six dealerships across Florida, is expected to significantly bolster the cash position of Revenge Marine and its ability to attract investment capital.

Asset sales & divestitures, Acquisitions & mergers, Florida, First Chance Marine Finance

---

Similar abstracts:

• Abstracts: Marketing start-up seeks DM acquisitions. PCs to drop below $500 mark soon
• Abstracts: Boating may have its own J.D. Power satisfaction index. With proper preparation, financing can be obtained. Design alliance adds 2 firms as members
• Abstracts: EduVerse readies test campaign for CD-ROM program. Deal gives colleges access to Ticketmaster network. Future Thunder to shoot anti-theft commercial
• Abstracts: Marketing services revs Omnicom earnings spike. Responsys to add permission marketing agency offerings
• Abstracts: Consolidation proves to be tricky. Marina certification next step for the industry. Marina seminar focuses on customer service

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.