Metrics drive merchandise marketing effectiveness

Article Abstract:

The mail-order industry can measure results in a very straightforward manner. For instance, it can be easily determined if the six-month $50+ select from Bloomingdales' by Mail is doing as well as the three-month $75+ Select from Spiegel. The use of metrics can also be used in other critical operating issues, such as measuring telephone abandon rate, backorder rate and 24-hour shipping rate. However, a new metrics system can only be effective if an organization is willing to adopt to change and make the process work.

---

Spain's economic signs are good new for DM

Article Abstract:

The direct marketing industry in Spain is expected sustain its growth as result of the country's strong economic performance, a stable euro and possible postal privatization. Media spending reacheds 1.45 trillion pesetas ($9.3 billion) with direct marketing accounting for 23.5% or 341.7 billion pesetas ($2.19 billion). Among the main users of direct marketing in Spain are the banking, automobile, information technology, fund-raising and mail-order industries.

Spain

---

French catalogers target expansion at home and abroad

Article Abstract:

Les 3 Suisses will offer Disney catalog in France in 1999. The book, which will run between 50 and 80 pages and feature around 400 products such as textiles, gift items, games and decorations. The Disney catalog will group the items according to themes suchg as "100 Dalmatian," "Winnied the Pooh," and "Beauty and the Beast," and will also feature the standard Disney characters such as Mickey Mouse and Donald Duck.

Marketing procedures

Similar abstracts:

• Abstracts: E-mail cartoons deliver for less. Donnelley marketing lives again at First Data
• Abstracts: Lamaze extends parenting message. Barcode system links catalogs to e-commerce. Lifeserv reaches new parents, home buyers
• Abstracts: Internet brings need for global services. Connecting with customers on the web. Robinson & Maites repositions itself as a full-service agency
• Abstracts: Snyder pulls back expansion abroad. Developing a smarter ad delivery process. MailCreations increases reach to Latin America
• Abstracts: Evolving digital links maximize ROI. Using emotion boosts chances for success. Find your profit in the church market

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.