NMMA endorses a Web site, irks rival dot-coms

Article Abstract:

San Francisco, CA-based fledgling Internet World Wide Web portal Boats.com has gotten a key industry endorsement, namely, that of the National Marine Manufacturers Assn (NMMA). The NMMA signed a letter of intent with Boats.com in Jun 2000 to create/maintain an Internet boating marketplace for the shipbuilding industry. A definitive agreement would make Boats.com the exclusive demand-side partner of the NMMA in exchange for an undisclosed equity stake. Boats.com was established in 1999 and is scheduled for full launch in summer 2000.

On-Line Information Services, Videotex & Teletext, Boats.com

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NMMA drops Grow Boating campaign's PR firm

Article Abstract:

The National Marine Manufacturers Assn (NMMA) has terminated Chicago-based Cramer-Krasselt as its advertising agency of record, as part of a plan to transform its Grow Boating effort into a home-grown approach. The NMMA said it will rely more on its industry partners to promote boating as a lifestyle. Meryl Papanek, NMMA's marketing director, said the decision to discontinue the contract had nothing to do with Cramer-Krasselt but simply based on how to gain maximum national exposure for Grow Boating.

Advertising Agencies, Advertising, Outboard Motorboats, Boating industry, Motorboats

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NMMA's choices win big in House, falter in Senate

Article Abstract:

The National Marine Manufacturers Assn (NMMA) saw 55 of the 60 candidates it supported during the November 2000 congressional elections elected into the House of Representatives. However, the NMMA did not meet the same success in the Senate, where only one of the four candidates it endorsed won. The NMMA spent a total of $85,733 in campaign contributions for the 2000 elections. Of that amount, $77,733 were given to House candidates while the rest went to senatorial candidates.

Public affairs, Boat Building & Repair

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