Nail: Current e-mail practices hitting plateau

Article Abstract:

Forrester Research's principal analyst Jim Nail urged online marketers to implement enhanced practices and make some constructive changes in e-mail marketing. He discussed about permission profligacy, the need for shifting from mass marketing to e-mailing targeted groups, and from campaigns to dialogues. He cited the examples of the companies Amazon, IntraWest and eBay for their better practices.

Marketing procedures, Videotex & Teletext, Telegraph & other communications, Management dynamics, Management, Marketing, Online services, Beliefs, opinions and attitudes, Company marketing practices, Company business management, Cable television/data services, Email marketing, Nail, Jim

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AOL Moviefone targets teens with Loup deal

Article Abstract:

AOL Moviefone, an arm of America Online Inc that offers online, phone and wireless movie listings, information and ticketing, has formed a partnership with The Loup Network, to penetrate the latter's teenage market. The Loup Network provides free private voice mail, live voice chats, instant messaging to members and other entertainment news relevant to young audiences.

Strategic alliances, Videotex & Teletext Svcs NEC, Online information services, AOL MovieFone Inc.

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Experian bolsters marketing business with hire

Article Abstract:

Data services firm Experian has appointed Mark Parise, of Information Resources as president of its marketing service. Parise will succeed outgoing president Deborah Zuccarini.

Database Vendors, Executive changes & profiles, Information retrieval services, Officials and employees, Database industry, Appointments, resignations and dismissals, Experian Information Solutions Inc., Parise, Mark

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