Sharpen your site's ability to collect data

Article Abstract:

Savvy marketers are using a multichannel marketing approach to maximize the power of their offerings and direct customers to visit and return to their World Wide Web sites. Multichannel marketing enables companies to cross media and use a combination of different types of mail advertising as well as radio, print and television promotions to generate consumer response. However, firms ought to constantly collect data on its users through Web contact and feedback forms in staging multichannel marketing campaigns. A number of suggested considerations ought to be kept in mind in creating these contact and feedback data collection forms.

Marketing procedures, Videotex & Teletext

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Web site downloads short stories for $1 or less

Article Abstract:

Fictionwise.com is a new Web site that allows visitors to download short stories for a price ranging from 30 cents to $1 payable through credit cards. The site, which is a property of Mindwise Media LLC, is also offering a payment program that allows clients to avoid minimum credit transaction fees. It will initially be offering 100 short stories, but plans to increase that number to over 500 by 2001.

Services introduction, Videotex & Teletext Svcs NEC, Internet services, Online information services

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