ShoptropolisTV.com debuts convergent shopping channel

Article Abstract:

ShoptropolisTV.com Inc is launching a Web site and a television network in spring of 2000. The television network and the site will be a one full- service network of information, programming, cross-promotion and commerce. The television network will feature dramatic and educational programs which willmix product advice, demonstration and instruction with historical information. ShoptropolisTV.com will be focusing heavily on ease of purchase and entertainment value.

ShoptropolisTV.com Inc.

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'Animal House' site goes for comedy spread

Article Abstract:

National Lampoon DotCom, the online extension of National Lampoon Inc, has launched a marketing campaign to boost the image of its 'Animal House' site among 18- to 25-year old males. The campaign was primarily a contest in which participants can win tickets for the NCAA basketball championships. The contest was marketed through banner ads and online sweepstakes and featured actor Steve Walker. Because of the success of the contest, National Lampoon DotCom plans to hold another contest for baseball tickets.

National Lampoon DotCom.

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