Wealth Builders adds prerecorded messages to program

Article Abstract:

Wealth Builders International is integrating a prerecorded message campaign itno its multilevel marketing program. Called ProSTEP, the method leaves a message in which the person being called is reminded that he requested some information. It ends with a toll-free number to call and an offer of free information. The program provides its members with lists of pre-qualified leads, training and services such as e-mail broadcasts and conference calling. Wealth Builders charges a one-time membership fee of $99 while services cost from $150 to $500.

Wealth Builders International

---

Suit targets Tae Bo creator, MemberWorks

Article Abstract:

Attorney Jack Landskroner has filed a lawsuit against Billy Blanks, creator of the exercise video series Tae Bo, infomercial producer NCP Marketing Group and MemberWorks, a teleservices firm that sells memberships in discount clubs. The lawsuit claims that some consumers who ordered the Tae Bo videos received an unauthorized charge on hteir credit cards for membership in a MemberWorks discount club, Essentials. Consumers were charged $70 to $90 for an annual, self-renewing membership fee.

Legal issues & crime, NCP Marketing Group

---

CSi complete enters new dimension with mailers

Article Abstract:

A mail campaign with a different dimension is how the new mailers of CSi Complete can be described. The campaign carried out in three stages features a sport water bottle; a bank pouch and a mini-trash can carry letters, rather than a flat printed piece. After each stage of mail, the campaign has been followed up by telemarketing and a very positive response has been gained.

Telemarketing Services, Telemarketing Bureaus, Market Research Services, Marketing Research and Public Opinion Polling, Direct Mail Advertising Svcs, Commercial nonphysical research, Business services, not elsewhere classified, Research Services, Direct mail advertising services, Telemarketing, Usage, Marketing, Direct mail advertising, Marketing research firms, Company marketing practices, Direct-mail advertising, Call centers, Call centres

Similar abstracts:

• Abstracts: Agencies unveil seamless branded networks. Sun Ray 1 to target education market
• Abstracts: Veritas promises data protection. $110M IBM effort goes out of this world. Mercari molds mailing around Play-Doh
• Abstracts: Frederick's tries to reach Cosmo girl - and mom. UPS to launch e-commerce inventory service. QuikPak makes delivery first priority
• Abstracts: AT&T will accept charges from online shoppers. Aetna targets small firms. MBNA, Military.com co-brand credit card
• Abstracts: Pitney Bowes files another lawsuit against Stamps.com. Pitney Bowes eyes mailstream market. Pitney Bowes to license PC metering technology

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.