Conversations: Steinberg on '84 NARDA Challenge - Putting Muscle Back in Margins

Article Abstract:

According to Jules Steinberg, executive VP of NARDA, consumer electronics sales late in 1983 showed very good volume but low margins. One of the major concerns of independent dealers is maintaining profitable margins. Competition is very strong from warehouse stores. During 1984, sales of consumer electronics should go up twelve to fifteen per cent but margins will get tighter.

Sales, Trends, Outlook, Market, Steinberg, Jules

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Savemart's Kitzie: Selling Value and Credibility

Article Abstract:

John Kitzie, senior VP at SaveMart, expects volume to increase by forty per cent in 1984. The company will open several new stores that year. Kitzie is preparing SaveMart to enter computer retailing in Spring, 1984.

Marketing, Management, Distribution channels, Companies, Policy, Retail/Reseller Channel, Expansion, Discount, Kitzie, J., Savemart

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