AutoNation changes gears

Article Abstract:

AutoNation, the US' biggest car dealership chain, has decided to abandon its four-year effort to build a national brand. The move is a departure from earlier efforts to make the AutoNation name the umbrella brand for all of the company's dealerships. The AutoNation brand will instead be used solely for the company's Internet site as well as for its financial services unit. The local names of each dealerships will be used instead by all AutoNation dealers.

AutoNation

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Retailers rewrite auto sales rules

Article Abstract:

Car manufacturers and car dealers are effecting their own strategies to boost their respective brand identities. Republic Industries CEO H. Wayne Huizenga, who aims to make the Auto Nation brand the leader in auto retailing, is considering transforming his over 350 car dealerships into AutoNation outlets. Meanwhile, General Motors protects its brand identity by creating ads that would best reflect the company's brand image.

Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing

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More car dealers now videotape sales

Article Abstract:

Privacy advocates are concerned by the growing practice by car dealers of videotaping the sales transactions. The dealers say not to worry that they are doing it to protect customers from their finance and insurance staff from onverselling extras or misleading customers.

Motion Picture and Video Industries, Marketing/Advertising Methods, Motion Picture Production & Services, New and used car dealers, Prerecorded Video Tapes, Video recordings

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