A magazine intends to grow along with the Internet economy

Article Abstract:

A new television and outdoor advertising campaign has just been launched for Internet economy magazine The Industry Standard. The $10 million campaign was designed by Playa del Rey, CA-based TBWA/Chiat/Day. The campaign uses humor to depict Internet executives trying to conceal the magazine's content for their own gain.

Periodicals, Periodical Publishers, Periodical publishing, The Industry Standard (Periodical), TBWA Chiat/Day Inc. (Playa del Rey, California), Standard Media

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Stonyfield Farm tries to change the world and sell some yogurt

Article Abstract:

In a new type of advertising, termed 'adtivism,' Stonyfield Farm Inc. is incorporating marketing and activism in its new campaign designed by eFlicks Media of Boston, MA. The print ads feature well-known personalities who advocate environmental and other causes. Kerry Kennedy Cuomo, Trudie Styler and Ken Burns are just three of the celebrities used in the print ads. Stonyfield makes organic yogurt.

Dairy Products, Dairy Product Manufacturing, Campaign Themes, Political aspects, Dairy industry, Dairy products industry, Stonyfield Farm Inc., eFlicks Media

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Rival hair-product companies devise campaigns that brush aside the 'bad hair day' image

Article Abstract:

Helene Curtis plans to spend $80 mil promoting its Salon Selectives hair care brand with ads developed by J.Walter Thompson Chicago. Information Resources ranks the brand at ninth in the market, with sales of $125 mil and a 3.2% market share. Rival Procter and Gamble's Panten Pro brand had $516 mil in sales and a 13.1% share of the sector. P&G plans a $70 mil ad effort, produced by Grey Worldwide New York.

Use of services, New orders received, Toilet Preparation Manufacturing, Toilet preparations, Advertising Activity, Account Activity, Hair Preparations, Statistical Data Included, Toiletries industry, Procter & Gamble Co., PG, Hair care preparations, J. Walter Thompson (San Jose, California), Grey Worldwide, Helene Curtis Industries Inc.

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