Let your mouse do marketing

Article Abstract:

The UK property industry needs to make more extensive use of IT in its marketing work. Viral marketing, in which e-mail recipients are encouraged to forward website connections to their networks, has hardly been used at all, and property companies have also failed to exploit internet-based tools for undertaking client satisfaction surveys.

Usage, Internet, Real estate industry

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More than an ad hoc tool

Article Abstract:

The use of marketing activities within the property industry is discussed. A survey for Estate Gazette on the challenges and priorities of marketing and promoting commercial and residential property is summarised.

Practice, Marketing management

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In fear of the new

Article Abstract:

The merits of innovative marketing techniques for commercial property companies are discussed. Benefits and costs are assessed.

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