The truth about success

Article Abstract:

Downsizing has made it increasingly difficult for companies to offer the incentives which are traditionally associated with career success, such as a company car. Even if a company can still provide these incentives, it may find that employee expectations have changed. Many employees are now looking for less tangible incentives which have long-term benefits, such as funded training or even a career break. In many cases, companies are now failing to offer the rewards which employees really value.

Bonus & Merit Payments, Analysis, Employee incentives, Bonuses

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Zap! That's another 1 million pounds sterling down the tube

Article Abstract:

Television audiences are renowned for changing channels when the advertisements appear, so advertisers try to persuade them to watch the commercials by promoting them like programmes. Sega advertised its Mega CD system in this way in May 1993, building up to a 2 1/2 minute advertisement. Foreign broadcasters try to keep viewers by including television crosswords and tele-bingo in the commercial break. ITV plans to insert a tele-quiz at the beginning and end of the advertising segment.

Research, Usage, Television broadcasting industry, Advertising, Television advertising, Television viewers, Sega Enterprises Ltd.

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How to flog a dinosaur to death

Article Abstract:

There will be extensive marketing activity surrounding the 15 new films which are set to open in the UK in the period to Aug 1997. Hollywood production companies are now very keen to maximize a film's potential at all levels, and recognize the importance of securing a long-term impact for each film. Warner's, for example, will release a wide range of dinosaur merchandise to complement the launch of the film 'The Lost World.'

Motion picture & video production, Motion picture and tape distribution, Motion Picture and Video Distribution, Other Motion Picture and Video Industries, Motion Picture & TV Distribution, Movie & TV Merchandise Licensing, Marketing, Motion picture industry, Movie industry, Product licensing

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