| Journal of Consumer Research 1990 |
| Title | Subject | Authors |
|---|
| Age differences in product categorization. | Social sciences | Sujan, Mita, John, Deborah Roedder |
| Alternative approaches to understanding the determinants of typicality. | Social sciences | Ward, James, Loken, Barbara |
| An evaluation cost model of consideration sets. | Social sciences | Hauser, John R., Wernerfelt, Birger |
| A sociocultural analysis of a midwestern American flea market. | Social sciences | Sherry, John F., Jr. |
| Attention to social comparison information: an individual difference factor affecting consumer conformity. | Social sciences | Bearden, William O., Rose, Randall L. |
| Conditions facilitating successful discounting in consumer decision making. | Social sciences | Schul, Yaacov, Mazursky, David |
| Conjoint analysis on objects with environmentally correlated attributes: the questionable importance of representative design. | Social sciences | Moore, William L., Holbrook, Morris B. |
| Consumer response to humor in advertising: a series of field studies using behavioral observation. | Social sciences | Scott, Cliff, Klein, David M., Bryant, Jennings |
| Consumer skepticism of advertising claims: testing hypotheses from economics of information. | Social sciences | Swasy, John L., Ford, Gary T., Smith, Darlene B. |
| Determinants of product evaluation: effects of the time interval between knowledge of a product's country of origin and information about its specific attributes. | Social sciences | Wyer, Robert S., Jr., Hong, Sung-Tai |
| Effects of brand awareness on choice for a common, repeat-purchase product. | Social sciences | Brown, Steven P., Hoyer, Wayne D. |
| Expenditure pattern differentials between one-earner and dual-earner households: 1972 - 1973 and 1984. | Social sciences | Rubin, Rose M., Riney, Bobye J., Molina, David J. |
| Factorial preference structures. | Social sciences | Moore, William L. |
| Memory-based inferences during consumer choice. | Social sciences | Biehal, Gabriel, Chakravarti, Dipankar, Dick, Alan |
| Modeling distance structures in consumer research: scale versus order in validity assessment. | Social sciences | Fornell, Claes, Denison, Daniel R. |
| More than a labor of love: gender roles and Christmas gift shopping. | Social sciences | Fischer, Eileen, Arnold, Stephen J. |
| On comparing alternative segmentation schemes: the list of values (LOV) and values and life styles (VALS). | Social sciences | Novak, Thomas P., MacEvoy, Bruce |
| Predicting memory for components of TV commercials from EEG. (electroencephalograph) | Social sciences | Rothschild, Michael L., Hyun, Yong J. |
| Predicting the effectiveness of different strategies of advertising variation: a test of the repetition-variation hypotheses. | Social sciences | Petty, Richard E., Schumann, David W., Clemons, D. Scott |
| Promotion signal: proxy for a price cut? | Social sciences | Hoyer, Wayne D., Inman, J. Jeffrey, McAlister, Leigh |
| Purchasing behavior in embedded markets. | Social sciences | Davis, Harry L., Frenzen, Jonathan K. |
| Recall and consumer consideration sets: influencing choice without altering brand evaluations. | Social sciences | Nedungadi, Prakash |
| Secular immortality and the American ideology of affluence. | Social sciences | Hirschman, Elizabeth C. |
| Self-gifts: phenomenological insights from four contexts. | Social sciences | Mick, David Glen, DeMoss, Michelle |
| Sociocognitive analysis of group decision making among consumers. | Social sciences | Ward, James C., Reingen, Peter H. |
| The effect of knowledge, motivation, and type of message on ad processing and product judgements. | Social sciences | Sternthal, Brian, Maheswaran, Durairaj |
| The effect of perceived advertising costs on brand perceptions. | Social sciences | Kirmani, Amna |
| The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness. | Social sciences | Goldberg, Marvin E., Hartwick, Jon |
| The effects of bargainable attributes and attribute range knowledge on consumer choice processes. | Social sciences | Brucks, Merrie, Schurr, Paul H. |
| The effects of comparative advertising on attention, memory, and purchase intentions. | Social sciences | Stewart, David W., Pechmann, Cornelia |
| The effects of contextual priming in print advertisements. | Social sciences | Yi, Youjae |
| The effects of stimulus and consumer characteristics on the utilization of nutrition information. | Social sciences | Moorman, Christine |
| The formation of expected future price: a reference price for forward-looking consumers. | Social sciences | Jacobson, Robert, Obermiller, Carl |
| The homeless in America: an examination of possessions and consumption behaviors. | Social sciences | Hill, Ronald Paul, Stamey, Mark |
| The influence of print advertisement organization on affect toward a brand name. | Social sciences | Janiszewski, Chris |
| The lived meaning of free choice: an existential-phenomenological description of everyday consumer experiences of contemporary married women. | Social sciences | Locander, William B., Pollio, Howard R., Thompson, Craig J. |
| The role of mood in advertising effectiveness. | Social sciences | Stayman, Douglas M., Batra, Rajeev |
| The role of time in the action of the consumer. | Social sciences | Bergadaa, Michelle M. |
| Trying to consume. (pursuit of goals in consumer behavior) | Social sciences | Warshaw, Paul R., Bagozzi, Richard P. |
| Understanding jingles and needledrop: a rhetorical approach to music in advertising. | Social sciences | Scott, Linda M. |
| When consumer behavior goes bad: an investigation of adolescent shoplifting. | Social sciences | Moschis, George P., Cox, Anthony D., Cox, Dena |
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