Federal IT market heats up for business-to-government DMers
Article Abstract:
CDW is among the numerous business-to-government (BTG) direct marketers taking advantage of the growing federal information technology market. Since late 1993, procurement regulations have changed, giving direct marketers the chance to enter on the under $2,500 low-end sale as open market vendors. The open market purchasing by federal employees has reportedly surged at a 30% clip for each of the past three years. Computer software has been the top seller on the government Visa card since the beginning, with office supplies being in the fourth rank. DMers are anticipating a pending legislation that will raise the micropurchase level of government employee credit-cards from $2,500 to $10,000.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Staples to launch new acquisition Quill in Europe
Article Abstract:
Staples is preparing to unveil in Europe its recently-acquired office supplies cataloger, Quill Corporation. In May 1998, the company agreed to pay $690 million for the Lincolnshire, IL-based Quill, which is touted as the largest seller of mail order office supplies in the US. The European venture marks the first expansion of Quill outside the US. The cataloger will be managed as a separate company in Europe in spite that it may share facilities with Staples Direct in the UK. Meanwhile, Staples is still bent on establishing its corporate name in the global arena. The company is currently active in Canada, Germany, and the UK.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Lead generation: stunning growth in 2005
Article Abstract:
Lead generation has increased substantially in last fiscal year 2005, the industry has reached had made some largest lead generation leads. Complete details in this context are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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