A billion-dollar year for media spending
Article Abstract:
Advertisers spent over $1 billion in the Hispanic market for the first time in 1995. Proctor & Gamble headed the top-50 list of Hispanic market advertisers with a total expenditure of $39.5 million. The dominant market areas in 1995 were Los Angeles, CA, and Miami-Ft. Lauderdale, FL.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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Opening the big wallets
Article Abstract:
Spanish advertisers recorded a total of $1.4 billion expenditures in 1997, a 17% increase from the previous year. Procter and Gamble Co. led the list of the 50 top advertisers, with $40 million worth of expenditures followed by AT and T Corp and Sears, Roebuck and Co.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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Media buyers raise the stakes; top 50 advertisers invest $332 million to reach Hispanic consumers; TV spending skyrockets
Article Abstract:
Hispanic advertising expenditures rose from $1.06 billion in 1995 to an estimated $1.2 billion in 1996, a 13% increase. Procter & Gamble spent more than any other company on Hispanic advertising, although it did not increase its spending budget in 1996.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1996
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- Abstracts: Gonzales named PepsiCo vp. Bringing the noise: upstart Ruido hits pay dirt catering to the Hispanic youth market
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