| Business Marketing 1997 |
| Title | Subject | Authors |
|---|
| 4A's seeks ad study participants. (American Association of Advertising Agencies) | Business | Laura Petrecca |
| Acer thrives where others stumble: computer company relies on marketing to build Russian presence. | Business | Gordon Feller |
| AMP adds 3-D parts to its Web catalog. (AMP Inc.) | Business | Joe Dysart |
| A new approach to tech marketing. (Forrester Research challenges Geoffrey Moore's theory on how consumers accept technology products)(Column) | Business | David Klein |
| Avoid price dilution by making yourself valuable to loyal customers. | Business | Martha Rogers, Don Peppers |
| BellSouth targets trades. (changes in the purchase of subscription magazines and newsletters) | Business | Keith Kelly |
| Best & brightest media strategists. (Best and Brightest Media Strategists Awards)(Special Report) | Business | |
| Boeing extranet speeds ordering process for spare-parts buyers. | Business | Sara Teasdale |
| B-to-b direct marketers can benefit from statistical modeling. (business-to-business)(Guest Commentary)(Column) | Business | David Shepard |
| Building a 1-to-1 dialogue. (business-to-business marketing)(excerpt from book "Enterprise One to One: Tools for Competing in the Interactive Age") | Business | Martha Rogers, Don Peppers |
| Car companies wrestle with Internet challenge. (includes related article) | Business | Kathy Jackson, Bradford Wernle |
| Copy clearly focuses Welch Allyn pitch. (advertising copy of Reveal SLR) | Business | |
| Design firm finds offline benefits in Web site. | Business | Sara Teasdale |
| Do Web sites reach top execs? Prove it! | Business | Joe Mandese |
| eWorks keeps watch on Net for marketers: firm monitors newsgroups for negative news.(Net Marketing) | Business | Elizabeth Agnvall |
| Focus on quality outcome instead of deadlines. | Business | Saunder A. Flaum |
| Focus your site on the customer. (online marketing strategies) | Business | John Gallant |
| Goodyear rolls with the market. (Goodyear Tire & Rubber Co.'s marketing strategies) | Business | Charles Waltner |
| Hedlund named Ehlert Publishing president. (Stephen Hedlund) | Business | Angel D. Ayala |
| Hiring a virtual phone assistant. (voice messaging and dialing service from Wildlife Communications) | Business | Tammy Parker |
| How to find, keep good online personnel. | Business | Carrie Pryor |
| How to get serious shoppers to visit your virtual salesroom. (drawing people to Web sites)(Net Marketing) | Business | Bernadette Tracy |
| How to make most of e-mail releases.(NetMarketing) | Business | Martin Ebon |
| How to sell your Web site to a reluctant boss. (World Wide Web) | Business | Larry Chase |
| How to target new site promotions. (choosing the right search engines for Web sites) | Business | Martin Ebon |
| How to track down the perfect developer. (Web site developer)(NetMarketing) | Business | Patricia Reidman |
| IBM mixes new media and direct to build Net brand. (IBM's Committee.net) | Business | Mollie Neal |
| Inquiry management gives competitive edge. | Business | Douglas C. Smith |
| Interview with Ralph Rydholm. (Euro RSCG Tatham CEO)(The 1997 CEBA Awards)(Interview) | Business | |
| It always pays to talk with your creative department. (advertising management)(Column) | Business | Robert C. Bilotti |
| It's your job, not just an adventure. (accountability in business marketing) | Business | Mark Semmelmayer |
| Keeping customers is just as important as winning new ones.(Insight)(Column) | Business | Thomas E. Eppes |
| 'Land grab' for domain names reshaping trademark laws.(NetMarketing) | Business | Jonathan E. Moskin |
| Marketing means knowing, doing it all.(Accountability)(Column) | Business | George Thorne |
| Merging? Don't let employees be the last to know. | Business | Kevin Murphy |
| New Reed Elsevier unit aims to cash in on top trade press position. (Reed Elsevier Business Information) | Business | Charles Waltner |
| News and info resources for marketers. (Web sites) | Business | |
| New study explores how women shoppers are changing the Web. | Business | Bernadette Tracy |
| New technologies don't offset bad customer relations.(Column) | Business | Alan P. Ramsey |
| OfficeMax brand beats out equally excellent BT site. (BT Office Products)(includes related article on CLT Research's Marketing Shoot-out) | Business | Lowell Allen |
| Our 80-year mission. (history of 'Business Marketing' magazine) | Business | Robert Goldborough |
| Outside-in focus rewards Du Pont. (E.I. du Pont de Nemours and Co.) | Business | Mark Ingebreten |
| Preparing your print plan. (advertising planning calendar)(101)(Column) | Business | Cherise Kennerley |
| Professional services see Web as cheap, easy route to clients. (World Wide Web) | Business | Wendy Marx |
| Publishers eye Disney b-to-b titles. (business-to-business publishing activity of Capital Cities/ABC) | Business | Keith Kelly |
| Reining in Web sprawl. (management of Web sites) | Business | David Klein |
| Resist urge to pull plug on corporate campaign too early. (advertising campaigns) | Business | David M. Bender |
| Response slow to global 800 numbers. | Business | Rebecca A. Fannin |
| Saatchi team taps love-hate relationship. (Saatchi & Saatchi Business Communicator's award-winning advertising campaign for Comdisco) | Business | Edmund O. Lawler |
| Sawyer Awards. (winners of Business Marketing's 14th annual Sawyer Award, given to the year's best business-to-business ad or campaign)(includes related article on how advertisements were evaluated) | Business | Edmund Lawler |
| Sites lacking good information design. (business-to-business advertising Web sites) | Business | Christopher Davis |
| So who's the biggest? (Miller Freeman and Reed Exhibition Cos. both claim they are the largest exhibition company) | Business | Axelson Barbara |
| Speak the language of management. (gaining approval for marketing budgets) | Business | Richard A. Morris |
| Surviving an online presentation. | Business | Patricia Riedman |
| Telecom giants poised for surge in intranet use. (joint venture between Sprint Corp., France Telecom, Deutsche Telecom and Global One) | Business | Kim Cleland |
| The Creative Excellence in Business Advertising Awards mission: building strong creative work.(The 1997 CEBA Awards) | Business | |
| Tombras wins $3.5 million consolidated Eastman Chemical account. (advertising agency Tombras Group) | Business | Angel D. Ayala |
| Top 10 tips for terrific talks. (managing computer-generated business presentation) | Business | Heath Fox |
| Top 50 sites signal future of Internet marketing. (NetMarketing 200) | Business | Brian Reilly |
| Trade magazines going strong, but challenges looming. | Business | Brian Reilly |
| Turning prizes into ad pages. (effect of Jesse Neal Award on magazine sale) | Business | Jan Parr |
| Veronis arm plans T/SF Communications expansion. | Business | Charmaine Kosek |
| Web developer directory: Philadelphia. (tabular data only)(NetMarketing) | Business | |
| Web glitz: how much is enough? (business-to-business marketing on the Internet) | Business | Elizabeth Agnvall |
| Web marketers beware: 10 traps you want to miss. (business-to-business marketing on the Internet) | Business | Larry Chase |
| Web security fears grow for business. | Business | Barbara DePompa |
| What's in store for 1997? Trade editors make forecasts. | Business | |
| Where to find a Web developer in San Francisco.(Directory) | Business | |
| Why response rates are declining. (difficulty in convincing people to participate in mailed surveys) | Business | Jack Edmonston |
| ZDNet chosen over TechWeb as the site to tell friends about. | Business | Lowell Allen |
| Ziff-Davis title takes top spot in 1997 CIMS. (Computer Industry Media Study) | Business | Jack Edmonston |
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