DM News 2006 Christine Blank - Abstracts

DM News 2006 Christine Blank
TitleSubjectAuthors
AAA bolsters tracking of members, relevance of e-mails.(American Automobile Association)Construction and materials industriesChristine Blank
Advertisers spent $5.75 billion on search in 2005.(Survey)Construction and materials industriesChristine Blank
Agencies wary of rewarding searches.(Yahoo and Microsoft Network L.L.C. express different opinion on loyalty programs )Construction and materials industriesChristine Blank
AOL offers fails to halt nonprofits' Goodmail protest.(America Online Inc.'s offer rejected by non-profit organizations)Construction and materials industriesChristine Blank
AOL on CertifiedMail: No cost to consumer.(America Online Inc.)Construction and materials industriesChristine Blank
AOL takes questions from senders.(America Online has conducted a web based seminar for customers and service providers)Construction and materials industriesChristine Blank
Boston.com bolsters list, adds newsletters.(Boston Globe's official website Boston.com )Construction and materials industriesChristine Blank
Brand searches find competitor sites.(Online searching efficiency )Construction and materials industriesChristine Blank
British Airways outsource E-mail marketing.(Lexington based e-Dialog)Construction and materials industriesChristine Blank
Duncan Hines bakes online club.(Bakery product maker Duncan Himes creates online customer club)Construction and materials industriesChristine Blank
Eastwood calms complaints about site search.(Eastwood Company. reduces complaint rate by improving site search. )Construction and materials industriesChristine Blank
EBay's e-commerce push continues with contextual ads for affiliates.(eBay has introduced new AdContext service)Construction and materials industriesChristine Blank
E-mailers cool down on Goodmail, lawmakers heat up.(Goodmail CertifiedEmail program)Construction and materials industriesChristine Blank
E-mail marketers: authentic now!(new marketing laws)Construction and materials industriesChristine Blank
E-mail marketing.(women's wear label Baby Phat's online sales)Construction and materials industriesChristine Blank
Eye clinic boots direct mail with print creative built on web.(Mann Eye Institute and Laser Center's new online advertisements )Construction and materials industriesChristine Blank
Firm revamps E-mail in rebranding.(Freeman)Construction and materials industriesChristine Blank
Fluctuating algorithms, technology keep search markets spinning.Construction and materials industriesChristine Blank, Chantal Tode
Google $90M offers shines light on click fraud.(Google Inc offers settlement in Internet fraud case)Construction and materials industriesChristine Blank
Google adds radio ads, after print.(Google Inc acquires dMarc Networks Inc)Construction and materials industriesChristine Blank
Google analytics program draws top advertisers.(Google's new web enhancing tool 'Google Analytics')Construction and materials industriesChristine Blank
ICrossing adds executives, focuses on natural search.(iCrossing adds Don Scales and Richard Rosenblatt)Construction and materials industriesChristine Blank
Iron post debuts tool to check email, web reputations.(IronPort Systems launches email filtering tool)Construction and materials industriesChristine Blank
Lawmakers scrutinize CertifiedEmail.(Richard Gingras, Goodmail)Construction and materials industriesChristine Blank
Marketers ready to test certifiedEmail.(PetCo and KeyBank)Construction and materials industriesChristine Blank
Mazda's dynamic content drives dynamic rates.(Mazda Motor Manufacturing (USA) Corp. )Construction and materials industriesChristine Blank
MotionBridge purchase gets Microsoft into mobile search.(search engine specilaized in mobile searching)Construction and materials industriesChristine Blank
MSN advertisers report high ROI, less traffic.(returns on investment)Construction and materials industriesChristine Blank
MSN learning ropes on contextual ads.(Microsoft Network L.L.C. plans new advertisement campaign )Construction and materials industriesChristine Blank
NBC calls iVillage buy an advertiser win.(iVillage.com acquired by NBC Universal Inc.)Construction and materials industriesChristine Blank
Newsletters, alerts rev engine's image.(GlobalSpec)Construction and materials industriesChristine Blank
Online marketers get authentication education.(Email Authentication Summit)Construction and materials industriesChristine Blank
Online ring designing boosts traffic to store.(Borsheim Jewelry Company Inc.)Construction and materials industriesChristine Blank
PGA swings for highest show attendance.(Professional Golfer's Association launches advertisement campaign )Construction and materials industriesChristine Blank
Pharmaceutical marketing shifts online.(survey of Outsell Inc. and Medical Broadcasting Co.)(Survey)Construction and materials industriesChristine Blank
Pontiac may ignite trend to 'Google' offline ads.Construction and materials industriesChristine Blank
Quris: e-mailers don't send what consumers want.(Survey)Construction and materials industriesChristine Blank
Sales are just ducky after Tour Company adds e-mail.Construction and materials industriesChristine Blank
Search helps sales soar for UK sites.(Freesmans.com and Kaleidoscope.co.uk increase enhance their online services)Construction and materials industriesChristine Blank
Segmentation has been very, very good for baseball express.(Baseball Express.com reported 400 percent increase in its online sales )Construction and materials industriesChristine Blank
SEMPO, Fair Issac study click fraud.(Search Engine Marketing Professional Organization and Fair Issac Corp. )Construction and materials industriesChristine Blank
Senders protest AOL e-mail changes.(America Online planning to discontinue Enhanced Whitelist service)Construction and materials industriesChristine Blank
Tulane e-mail spreads message it's back in session after Katrina.(Tulane University uses email campaign for dispursed students )Construction and materials industriesChristine Blank
Two FTC actions affect e-mail marketing.(Federal Trade Commission, JumpStart Inc. and Optin Global )Construction and materials industriesChristine Blank
Weather channel and Aruba Tourism team on mobile ads.Construction and materials industriesChristine Blank
What's behind AOL's about-face over Whitelist?(America Online Inc., Enhanced Whitelist, marketing program)Construction and materials industriesChristine Blank
Will ad auctions work offline?(Google's experimental advertising )Construction and materials industriesChristine Blank
Yahoo front page gets personal.(enhanced Web page)Construction and materials industriesChristine Blank
Yahoo redesigns search ad system.(advertising)Construction and materials industriesChristine Blank
Yummi promotion sends girls online, to stores.(MGA Entertainment create interactive website)Construction and materials industriesChristine Blank
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