Marketing Magazine 2006 Paul Brent - Abstracts

Marketing Magazine 2006 Paul Brent
TitleSubjectAuthors
Blowing up the brand.( outdoor poster advertising campaign of Nike Co.)Business, internationalPaul Brent
Brewing blues.(Molson Breweries International fails to market its new beer brand)Business, internationalPaul Brent
Celebrity cat fight.(launch of Hello! Canada, a celebrity magazine)Business, internationalPaul Brent
Chip power.(radio frequency identification technology)Business, internationalPaul Brent
Deciphering digital.Business, internationalPaul Brent
Furniture shopping.(Toronto coordinated outdoor street furniture project)Business, internationalPaul Brent
Missing in action.(advertising strategies Labatt Communications Inc. for National Hockey League tournaments)Business, internationalPaul Brent
Paint it red.(re-branding by Ontario's political parties)Business, internationalPaul Brent
Past its prime.(CanWest Global Communications Corp. launches new television channel 'TV Tropolis' )Business, internationalPaul Brent
Required reading.(Campus Plus, newspaper advertising)Business, internationalPaul Brent
Rest in peace, ROP.(trends in magazine advertising)Business, internationalPaul Brent
Sponsorship appeal.(Rogers Communications Inc.)Business, internationalPaul Brent
Still going strong.(Rapp Collins, Toronto receives Marque Awards )Business, internationalPaul Brent
The family guy.(portrayal of a father in designing video advertisements )Business, internationalPaul Brent
The new tools of engagement.(effectiveness of advertising campaigns)Business, internationalPaul Brent
Time to get active?(brand equity in marketing industry )Business, internationalPaul Brent
Top of its game.(ZenithOptimedia Canada, Toronto receives Marque Awards)Business, internationalPaul Brent
Wheels, not deals.(employee incentive plan of Ford Motor Co.)Business, internationalPaul Brent
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