Marketing Magazine 2007 Matt Semansky - Abstracts

Marketing Magazine 2007 Matt Semansky
TitleSubjectAuthors
Accountability, education, alliances.(marketing industry association leaders)(John Gustavson, Rupert Brendon, Ron Lund, Sylvain Morissette, Diane Brisebois and Kathryn Lagden)Business, internationalDanny Kucharsky, Paul-Mark Rendon, Matt Semansky, Rebecca Brendon
Air Canada ads offer more freedom.(marketing campaign launched by Air Canada for its new services )Business, internationalMatt Semansky
Cohn & Wolfe buys Courtney Rainey.(Cohn and Wolfe has acquired Courtney Rainey Group )Business, internationalMatt Semansky
Future shop goes to Cossette .(Future Shop Ltd. awards contract to Cossette Communication Marketing)Business, internationalMatt Semansky
Gatorade sweats out campaign.(Pepsi Cola Canada Ltd's new advertising campaign )Business, internationalMatt Semansky
Labatt brings Keith to the front.(Labatt Brewing Company Ltd.'s new television advertising campaign, Alexander Keith)Business, internationalMatt Semansky
Music: rocking below the line.(Canadian rock bands)(Feist, Finger Eleven)Business, internationalMatt Semansky
Pointed message.(CAMPAIGN TRAIL)(Toronto Rehab's advertisement)Business, internationalMatt Semansky
The "me" years.(targeting the 18-34 year old consumers)Business, internationalMatt Semansky
The new cheese in town.([BRITISH COLUMBIA])(Panago pizza chain expands into Ontario)Business, internationalMatt Semansky
The people principle: cheques are admirable, but corporate philantrophy is best fueled by employee involvement.Business, internationalMatt Semansky
To Bard or not to Bard? Stratford tries to strengthen its Shakespearean roots.(rebranding of Stratford Festival)(Karacters Design Group)Business, internationalMatt Semansky
TRIEC gets help from new Partners.(Toronto Region Immigrant Employment Council partners with Partners and Edell)Business, internationalMatt Semansky
Video consoles: it's world war wii.(Madden 2007, Super Mario Galaxy, Mass Effect)Business, internationalMatt Semansky
Vista in CanWest and Rogers media.(Microsoft Corp. to promote new Vista on cable television services )Business, internationalMatt Semansky
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