USA Today 2000 Michael McCarthy - Abstracts
| USA Today 2000 Michael McCarthy | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| ABC scrambles to sell Super Bowl ad time. | News, opinion and commentary | Greg Farrell, Michael McCarthy | |||
| Actors, agencies may have deal. | News, opinion and commentary | Michael McCarthy | |||
| Actors take P&G product boycott to Web, e-mail. | News, opinion and commentary | Michael McCarthy | |||
| Ad agencies see 'bright, young' workers turn to dot-coms. | News, opinion and commentary | Michael McCarthy | |||
| Ad agencies square off. | News, opinion and commentary | Michael McCarthy | |||
| Adidas reruns old formula with Kobe. | News, opinion and commentary | Michael McCarthy | |||
| Ad industry's growth will hit speed bump, analysts say. | News, opinion and commentary | Michael McCarthy, David Lieberman | |||
| Advertising executive relishes role as agent of change. | News, opinion and commentary | Michael McCarthy | |||
| And now a word from our consumer ... | News, opinion and commentary | Michael McCarthy | |||
| A star is owed: some dot-coms fall behind on bills. | News, opinion and commentary | Michael McCarthy | |||
| Audi's emotional ads steer off the beaten path. | News, opinion and commentary | Michael McCarthy | |||
| Beermakers tap into new packaging. | News, opinion and commentary | Michael McCarthy | |||
| Benetton in spotlight. | News, opinion and commentary | Michael McCarthy | |||
| Beverage titans ram dot-com rivals. | News, opinion and commentary | Greg Farrell, Michael McCarthy | |||
| Big marketers line up again for Super Bowl. | News, opinion and commentary | Michael McCarthy | |||
| Big players to offer own energy drinks. | News, opinion and commentary | Michael McCarthy | |||
| British WPP closes in on Y&R deal. | News, opinion and commentary | Michael McCarthy | |||
| Bud hopes new 'Whassup?!' ads will lead viewers to Web. | News, opinion and commentary | Michael McCarthy | |||
| Budweiser's 'Whassup?!' TV ads claim grand Prix in Cannes. | News, opinion and commentary | Michael McCarthy | |||
| Burger King follows urge to jilt Turner. | News, opinion and commentary | Michael McCarthy | |||
| Carmaker taps into 'American nostalgia'. | News, opinion and commentary | Michael McCarthy | |||
| CBS profits from Super Bowl hype. | News, opinion and commentary | Michael McCarthy, Theresa Howard | |||
| Chemistry between Hatcher, Long gets reaction. | News, opinion and commentary | Michael McCarthy | |||
| Clairol's hair fantasy ads are a nightmare for some women. | News, opinion and commentary | Michael McCarthy | |||
| Comedian aims to score with Frito-Lay ads, TV special. | News, opinion and commentary | Michael McCarthy | |||
| Companies are sold on interactive ad strategy. | News, opinion and commentary | Michael McCarthy | |||
| Crafty Qantas catches free ride on Olympic coattails. | News, opinion and commentary | Michael McCarthy | |||
| Cutting-edge commercials get axed after complaints. | News, opinion and commentary | Michael McCarthy | |||
| Dayton Hudson hopes name change hits bull's-eye. | News, opinion and commentary | Lorrie Grant, Michael McCarthy, Gary Strauss | |||
| Dog fetches strong response for Lycos. | News, opinion and commentary | Michael McCarthy | |||
| Domino's Pizza ads deliver puppet menace. | News, opinion and commentary | Michael McCarthy | |||
| Dot-com icons fade to black. | News, opinion and commentary | Michael McCarthy | |||
| Dot-com's babe parade raises eyebrows. | News, opinion and commentary | Michael McCarthy | |||
| Dot-coms look for starring roles in product placement. | News, opinion and commentary | Michael McCarthy | |||
| Dot-coms may be ducking ad bills. | News, opinion and commentary | Michael McCarthy | |||
| Duck ads have new customers flocking to AFLAC. | News, opinion and commentary | Michael McCarthy | |||
| Energizer Bunny ads hop onto the Web, e-mail. | News, opinion and commentary | Michael McCarthy | |||
| Energy drink market gets jolt from new products. | News, opinion and commentary | Michael McCarthy, Theresa Howard | |||
| E-Trade invites you to laugh or lump it. | News, opinion and commentary | Michael McCarthy | |||
| FedEx ads drag out time-tested premise. | News, opinion and commentary | Michael McCarthy | |||
| Feel-good ads top picks for international awards. | News, opinion and commentary | Michael McCarthy | |||
| Ford paints itself as green. | News, opinion and commentary | Michael McCarthy | |||
| For popular ads, agencies go to the dogs - or ducks. | News, opinion and commentary | Michael McCarthy | |||
| Gap still dances through ads - for now. | News, opinion and commentary | Michael McCarthy | |||
| Girl power: advertisers shift focus to female athletes. | News, opinion and commentary | Michael McCarthy | |||
| Hey Mikey! Companies return to classic commercials. | News, opinion and commentary | Michael McCarthy | |||
| How the ad matchup is shaping up: rookie dot-coms crowd ad lineup. | News, opinion and commentary | Greg Farrell, Michael McCarthy | |||
| iller breaks out plastic beer bottles. | News, opinion and commentary | Michael McCarthy | |||
| Jazzy Sprint ads fail to connect. | News, opinion and commentary | Michael McCarthy | |||
| Look who's talking you onto the Web. | News, opinion and commentary | Michael McCarthy | |||
| Lousy commercial? That's the plan. | News, opinion and commentary | Michael McCarthy | |||
| Marion Jones puts new face on Nike ad. | News, opinion and commentary | Michael McCarthy | |||
| McDonald's new ads aiming for smiles all around. | News, opinion and commentary | Michael McCarthy | |||
| McDonald's ties arches to Olympic Rings. | News, opinion and commentary | Michael McCarthy | |||
| More dot-coms put marketing budget in online ads. | News, opinion and commentary | Michael McCarthy | |||
| NBA chief shoots for Net. | News, opinion and commentary | Michael McCarthy | |||
| Net advertisers, FTC agree on privacy policy. | News, opinion and commentary | Michael McCarthy | |||
| Networks trying to ride 'Millionaire' coattails to success. | News, opinion and commentary | Michael McCarthy | |||
| New P&G ads tout Charmin as a bear necessity. | News, opinion and commentary | Michael McCarthy | |||
| News Corp. buys Chris-Craft for $5.3B cash, stock. | News, opinion and commentary | Michael McCarthy | |||
| Nike jumps to show off shoe. | News, opinion and commentary | Michael McCarthy | |||
| Nike makes numbered shoe size vanish with Air Presto. | News, opinion and commentary | Michael McCarthy | |||
| Outrageous dot-com ads wearing out welcome at ad agencies. | News, opinion and commentary | Michael McCarthy | |||
| Pepsi: we've got the right star, baby. | News, opinion and commentary | Michael McCarthy | |||
| Pets.com to put puppet on Bowl ad. | News, opinion and commentary | Michael McCarthy | |||
| P&G aims to banish bad hair. | News, opinion and commentary | Michael McCarthy | |||
| Priceline's campy ads polarize audience. | News, opinion and commentary | Michael McCarthy | |||
| Protests let air out of Nike ads. | News, opinion and commentary | Michael McCarthy | |||
| Reality bites into advertising market. | News, opinion and commentary | Michael McCarthy | |||
| Recall may mean end of road for brand name. | News, opinion and commentary | Michael McCarthy, David Kiley | |||
| Reebok's 'Survivor'ads split the tribe of viewers. | News, opinion and commentary | Michael McCarthy | |||
| Risky 'premature pour' ad sells beer with sex, humor. | News, opinion and commentary | Michael McCarthy | |||
| Ryder riding high after ballot transport. | News, opinion and commentary | Michael McCarthy | |||
| Sears drops Benetton after controversial death row ads. | News, opinion and commentary | Lorrie Grant, Michael McCarthy | |||
| Self-parody pays off for Shatner, Priceline. | News, opinion and commentary | Michael McCarthy | |||
| Sex appeal slipping back into beer ads. | News, opinion and commentary | Michael McCarthy | |||
| Shockvertising jolts ad viewers. | News, opinion and commentary | Michael McCarthy | |||
| 'Shockvertising' pushes envelope, risks backlash. | News, opinion and commentary | Michael McCarthy | |||
| Snyder sells company to Havas Advertising. | News, opinion and commentary | Michael McCarthy | |||
| Some dot-coms back out of Super Bowl. | News, opinion and commentary | Greg Farrell, Michael McCarthy | |||
| Spiked lemonades: latest twist in beverages. | News, opinion and commentary | Michael McCarthy | |||
| Sponsors line up for 'Survivor' sequel. | News, opinion and commentary | Michael McCarthy | |||
| Star power cranks up heat on ad industry during strike. | News, opinion and commentary | Michael McCarthy | |||
| Study: older shoppers buy more online. | News, opinion and commentary | Michael McCarthy | |||
| Super Bowl scores job Web site ads. | News, opinion and commentary | Michael McCarthy | |||
| Taco Bell drops the Chihuahua in management shuffle. | News, opinion and commentary | Michael McCarthy | |||
| The PT Cruiser: a vehicle that needs no introduction. | News, opinion and commentary | Michael McCarthy | |||
| This laugh's for you: beer ads call on comedy. | News, opinion and commentary | Michael McCarthy | |||
| Top brewer also reigns as king of marketing. | News, opinion and commentary | Michael McCarthy | |||
| Union future at stake in actor strike. | News, opinion and commentary | Michael McCarthy | |||
| Universal's got Rudy as park pitchman. | News, opinion and commentary | Michael McCarthy | |||
| Viewers sent to the Net for endings of Nike ads. | News, opinion and commentary | Michael McCarthy | |||
| VW + XXXV = $uper Bowl $trategy. | News, opinion and commentary | Michael McCarthy | |||
| Wendy's works viewers' love for that big lug Dave Thomas. | News, opinion and commentary | Michael McCarthy | |||
| 'Whassup?!' ad spots add catch phrase to lexicon. | News, opinion and commentary | Michael McCarthy | |||
| Whassup at Cannes? Ads that work. | News, opinion and commentary | Michael McCarthy | |||
| Young, rich and in your face: a star CEO is born. | News, opinion and commentary | Michael McCarthy | |||
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