International Marketing Review 2001 |
Title | Subject | Authors |
A comparison of the purchasing and consumption behavior of Slovenian and other Eastern European consumers.(Statistical Data Included) | Business, international | Rojsek, Ica |
A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements.(Statistical Data Included) | Business, international | Wang, Cheng Lu, Chan, Allan K.K. |
A cross-cultural comparison of behavioral models.(research information) | Business, international | |
A cross-cultural comparison of style in Eastern european emerging markets.(research information) | Business, international | |
An expanded price/brand model.(research information) | Business, international | |
An integrative framework for cross-cultural consumer behavior. | Business, international | Luna, David, Gupta, Susan Forquer |
An international investigation of cultural and demographic effects on domestic retail loyalty.(Statistical Data Included) | Business, international | Staughan, Robert D., Albers-Miller, Nancy D. |
Benefits and challenges of global sourcing: perceptions of US apparel retail firms.(Statistical Data Included) | Business, international | Cho, Jinsook, Kang, Jikyeong |
Business-to-business e-marketplaces: towards consolidation and collaboration.(electronic marketplaces) | Business, international | Hamill, Jim, Prashantham, Shameen |
Conducting international marketing research in the twenty-first century.(Statistical Data Included) | Business, international | Craig, C. Samuel, Douglas, Susan P. |
Culture and Internet marketing. | Business, international | Hamill, Jim, Prashantham, Shameen |
Culture, personality and morality: a typology of international consumers' ethical beliefs.(Statistical Data Included) | Business, international | Rawwas, Mohammed Y.A. |
Examining the consequences of sales management control strategies in European field sales organizations.(Statistical Data Included) | Business, international | Cravens, David W., Baldauf, Artur, Piercy, Nigel F. |
Exploring the link between market orientation and innovation in the European and US insurance markets.(Statistical Data Included) | Business, international | Lado, Nora, Maydeu-Olivares, Albert |
Extreme response style in cross cultural research.(research information)(Statistical Data Included) | Business, international | Clarke, Irvine, III |
Intercontinnental comparisons in mareting strategy.(research information) | Business, international | |
International marketing serials: a retrospective. | Business, international | Hyman, Michael R., Yang, Zhilin |
International supply chain management in an Internet environment: a network-oriented approach to internationalization. | Business, international | Overby, Jeffrey W., Min, Soonhong |
Internet supported customer relationship management: a key opportunity for the twenty-first century. | Business, international | Hamill, Jim, Prashantham, Shameen |
Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland. | Business, international | Mehta, Rajiv, Larsen, Trina, Rosenbloom, Bert, Mazur, Jolanta, Polsa, Pia |
Measurement and tracking of brand equity in the global marketplace: The PepsiCo experience. | Business, international | Kish, Paulette, Riskey, Dwight R., Kerin, Roger A. |
Perception of export barriers to Mercosur by Brazilian firms. | Business, international | da Silva, Paulo Azzi, da Rocha, Angela |
Research at the "margin": challenges for scholars working outside the "American-European" domain.(Viewpoint)(Column) | Business, international | Walters, Peter G.P. |
Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: a comparative study of Japan and the USA.(Statistical Data Included) | Business, international | Graham, John, Sakano, Tomoaki, Alpert, Frank, Kamins, Michael, Onzo, Naoto |
Selling drugs online: distribution-related legal/regulatory issues. | Business, international | Spain, Judith W., Siegel, Carolyn F., Ramsey, Rosemary P. |
Strategic issues of e-commerce as an alternative global distribution system.(electronic commerce)(Statistical Data Included) | Business, international | Javalgi, Rajshekhar, Ramsey, Rosemary |
The antecedents and consequences of integrated global marketing. | Business, international | Sheth, Jagdish N., Parvatiyar, Atul |
The impact of the Internet on the distribution value chain: the case of the South African tourism industry.(Industry Overview) | Business, international | Berthon, Pierre, Pitt, Leyland, Wynne, Clive, Ewing, Michael, Napoli, Julie |
The important role of meta-analysis in international research in marketing. | Business, international | Farley, John U., Lehmann, Donald R. |
The marketing strategies of French and German companies in the UK. | Business, international | Shaw, Vivienne Topajka |
The myth of global strategy. | Business, international | Rugman, Alan M. |
The role of national culture in international marketing research.(Statistical Data Included) | Business, international | Benedict, Jan, Steenkamp, E.M. |
Viewpoint: What do researchers know about the global business environment? | Business, international | Young, Stephen |
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