International Marketing Review 2005 |
Title | Subject | Authors |
Accelerated internationalisation: evidence from a late investor country. | Business, international | Pla-Barber, Jose, Escriba-Esteve, Alejandro |
A comparative study of the management styles of marketing managers in Australia and the People's Republic of China. | Business, international | Albaum, Gerald, Poon, Patrick S, Evangelista, Felicitas U |
A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis.(customer relations) | Business, international | Taylor, Charles R., Raymond, Mary Anne, Bang, Hae-Kyong, Moon, Young Sook |
A conceptual framework of antecedents of information search in exporting: importance of ability and motivation. | Business, international | Yeoh, Poh-Lin |
Advertising appeals and cultural values in television commercials: a comparison of Hong Kong and Korea. | Business, international | Moon, Young Sook, Chan, Kara |
Analyzing the cultural content of web sites: a cross-national comparison of China, India, Japan, and US. | Business, international | Singh, Nitish, Zhao, Hongxin, Hu, Xiaorui |
An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market.(small and medium-sized enterprises) | Business, international | Kaynak, Erdener, Tatoglu, Ekrem, Kula, Veysel |
An overview of the first 21 years of research in the International Marketing Review. | Business, international | Wu, Lan, Malhotra, Naresh K., Whitelock, Jeryl |
Antecedents to internet-based purchasing: a multinational study. | Business, international | Knight, Gary, Kuhlmeier, David |
Beyond disconfirmation: the role of generosity and surprise.(customer service) | Business, international | Imrie, Brian C. |
Beyond national culture: implications of cultural dynamics for consumer research. | Business, international | Craig, C. Samuel, Douglas, Susan P. |
Comparing US and European perspectives on B2B repair service quality for mission-critical equipment.(business to business) | Business, international | Peterson, Mark, Munch, James M., Gregory, Gary |
Determinants of export intermediaries' service-mix configurations. | Business, international | Balabanis, George |
Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons.(customer relations) | Business, international | Agarwal, James, Wu, Lan, Malhotra, Naresh K., Ulgado, Francis M., Shainesh, G. |
Effects of URLs in traditional media advertising in China.(Uniform Resource Locator (world wide web address)) | Business, international | Maddox, Lynda M., Gong, Wen |
Entering and Succeeding in Emerging Countries: Marketing to the Forgotten.(Book Review) | Business, international | |
Ethical segmentation of consumers in developing countries: a comparative analysis. | Business, international | Rawwas, Mohammed Y.A., Al-Khatib, Jamal A., Stanton, Angela D'Auria |
Ethics and international marketing: Research background and challenges. | Business, international | Carrigan, Marylyn, Szmigin, Isabelle, Marinova, Svetla |
Excitement or sophistication? A preliminary exploration of online brand personality. | Business, international | Okazaki, Shintaro |
Export intermediation and the internet: an activity-unbundling approach. | Business, international | Andersen, Poul Houman |
Extending the construct of consumer ethnocentrism: when foreign products are preferred. | Business, international | Ettenson, Richard, Krishnan, Balaji C., Klein, Jill Gabrielle |
International e-marketing: opportunities and issues. | Business, international | Sheth, Jagdish N., Sharma, Arun |
International strategic alliance relationships within the foreign investment decision process. | Business, international | Katsikeas, Constantine S., Robson, Matthew J. |
"I" versus "we": how individualists and collectivists use information sources to formulate their service expectations.(customer relations) | Business, international | Laroche, Michel, Cleveland, Mark, Kalamas, Maria |
Mapping the mind of the mobile consumer across borders: an application of the Zaltman metaphor elicitation technique. | Business, international | Sugai, Philip |
Raising services' tangibility in foreign markets via marketing: A model construction and a cross-national comparative empirical survey.(intangible assets) | Business, international | Tarn, David D.C. |
Service innovation strategy and process: a cross-national comparative analysis.(new service development) | Business, international | |
Sustainable competitive advantage of internet firms: a strategic framework and implications for global marketers. | Business, international | Javalgi, Rajshekhar (Raj) G., Radulovich, Lori P., Pendleton, Glenna, Scherer, Robert F. |
The dynamics of global e-commerce: an organizational ecology perspective. | Business, international | Javalgi, Rajshekhar G., Todd, Patricia R., Scherer, Robert F. |
The fallout from French nuclear testing in the South Pacific: a longitudinal study of consumer boycotts. | Business, international | Ettenson, Richard, Klein, Jill Gabrielle |
The influence of country image structure on consumer evaluations of foreign products.(EQS structural equation modeling software) | Business, international | Laroche, Michel, Papadopoulos, Nicolas, Rodriguez, Carlos M, Heslop, Louise A, Mourali, Mehdi |
The international e-marketing framework (IEMF): identifying the building blocks for future global e-marketing research. | Business, international | Singh, Nitish, Krishnamurthy, Sandeep |
The internationalization speed of e-commerce companies: an empirical analysis. | Business, international | Luo, Yadong, Zhao, John Hongxin, Du, Jianjun |
Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students.(survey of 783 university students) | Business, international | Kropp, Fredric, Lavack, Anne M, Silvera, David H |
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