| Journal of Marketing Management 1996 |
| Title | Subject | Authors |
|---|
| Added value: marketing basics? (defining the concept of added value in marketing) | Business | Wood, Lisa M. |
| A development of the domain of marketing planning. | Business | Greenley, Gordon E, Oktemgil, Mehmet |
| Analysing customer defections and their effects on corporate performance: the case of Indco. | Business | Page, M, Pitt, L., Berthon, P., Money, A. |
| An INTERNET marketing framework for the World Wide Web (WWW). (marketing an organisation on the World Wide Web) | Business | Morgan, R.F. |
| Art or science? Fifty years of marketing debate. | Business | Brown, Stephen |
| 'Brand first' management. (latest views on the value of brands) | Business | Rubinstein, Helena |
| Computer-aided marketing planning: the experience of early adopters. | Business | Wilson, Hugh N., McDonald, Malcolm H.B. |
| Consumer perceptions of non-food assortments: an empirical study. | Business | Hart, Cathy A., Davies, Mark A.P. |
| Determinants of industrial mail survey response: a survey-on-survey analysis of researchers' and managers' views. | Business | Schlegelmilch, Bodo B., Diamantopoulos, Adamantios |
| Evaluating alternative research paradigms: a market-oriented framework. | Business | Marsden, David, Littler, Dale |
| Evolution of multinational strategy: evidence from Scottish manufacturing subsidiaries. | Business | Taggart, James H. |
| Export market expansion strategy: differences between market concentration and marketing spreading. | Business | Leonidou, Leonidas C., Katsikeas, Constantine S |
| Harnessing the power of database marketing. | Business | de Chernatony, Leslie, Brown, Ann, Lewington, John |
| How market oriented are business studies degrees?(British qualifications) | Business | Coates, Nigel F., Koerner, Roy E. |
| Identity, self and consumption: a conceptual framework. | Business | Hogg, Margaret K., Michell, Paul C.N. |
| Implementing marketing strategy. | Business | Piercy, Nigel F., Cespedes, Frank V |
| International advertising: developmental and implementational issues. | Business | Harris, Greg |
| Just-in-Time as a competitive weapon: the significance of functional integration. | Business | Bernard, Kenneth N. |
| Machiavellian marketing: the development of corporate lobbying in the UK. | Business | Harris, Phil, Lock, Andrew |
| Man management? Women and the use of debt to control personal relationships. | Business | Elliott, Richard, Gournay, Kevin, Eccles, Sue |
| Marcadia postponed: marketing, utopia and the millenium.(the future of marketing) | Business | Brown, Stephen, Stevens, Lorna, Maclaren, Pauline |
| Marketing audits and auditing: diagnosis through intervention. | Business | Brownlie, Douglas |
| Marketing planning central and eastern Europe. | Business | Hooley, Graham, Cox, Tony, Shipley, David, Beracs, Jozsef, Fonfara, Krzysztof, Kolos, Krisztina, Marinov, Marin |
| Network marketing: the ultimate in international distribution. | Business | Croft, Robin, Woodruffe, Helen |
| New entrants in a mature market: an empirical study of the detergent market. | Business | East, Robert, Hammond, Kathy, Lomax, Wendy, Clemente, Maria |
| NSPCC: marketing the "solution" not the "problem." (National Society for the Prevention of Cruelty to Children; marketing philosophy) | Business | Lindsay, Graeme, Murphy, Alan |
| People and processes in marketing planning: the benefits of controlling implementation. | Business | Simkin, Lyndon |
| Planning and doing: the relationship between marketing planning styles and market orientation. | Business | Speed, Richard, Pulendran, Sue |
| Purchasing health care services: information sources and decisional criteria. (purchasing in the United Kingdom National Health Service) | Business | Laing, Angus W., Cotton, Seonaidh |
| Purchasing public relations: the case of the public relations industry in Scotland. | Business | Gabbott, Mark, Hogg, Gillian |
| Relationship formation and governance in consumer markets: transactional analysis verses the behaviourist approach. | Business | Bennett, Roger |
| Relationship marketing in consumer markets. | Business | Christy, Richard, Oliver, Gordon, Penn, Joe |
| Relationship marketing in organizational markets: when is it appropriate? | Business | Blois, Keith J. |
| Second conference on political marketing: Judge Institute of Management Studies, University of Cambridge 27-29 March 1996. | Business | Henneberg, Stephan C.M. |
| Single competitive markets in retail financial services. | Business | Devlin, James F. |
| Strategic marketing planning: theory, practice and research agendas. | Business | McDonald, Malcolm |
| Strategic marketing research. | Business | Bijmolt, Tammo H.A., Frambac, Ruud T., Verhallen, Theo M.M. |
| The games retailers play. (game theory and retailing) | Business | Mudambi, Susan McDowell |
| The glory of stories: using critical incidents to understand science evaluation in the primary healthcare context. | Business | Hogg, Gillian, Gabbott, Michael |
| UK and German defence industry change: some perspectives on strategic marketing. | Business | Kenny, Brian, Stessen, Lothar |
| Value creation by company-consumer interaction. | Business | Wikstrom, Solveig |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
