| Journal of Marketing Management 2006 |
| Title | Subject | Authors |
|---|
| A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation. | Business | Tzokas, Nikolaos, Winklhofer, Heidi, Pressey, Andrew |
| Age, perceived risk and satisfaction in consumer decision making: a review and extension.(Report) | Business | Wright, Gillian, Simcock, Peter, Sudbury, Lynn |
| An integrated framework of newspaper advertising: a longitudinal analysis. | Business | Reast, Jon D., Leonidou, Leonidas C., Spyropoulou, Stavroula A., Leonidou, Constantinos N. |
| Are loyal customers profitable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level. | Business | Helgensen, Oyvind |
| A speeddating story: the lover's guide to marketing excellence. | Business | Patterson, Anthony, Hodgson, Julia |
| Benchmarking services branding practices. | Business | Gray, Brendan J. |
| Branded entertainment: a new advertising technique or product placement in disguise. | Business | Hudson, Simon, Hudosn, David |
| Comment on: The Marketing Mix Revisited: Towards the 21st Century Marketing by E.Constantinides. | Business | Moller, Kristian |
| Conceptualizing and measuring the equity of online brands. . | Business | Christodoulides, George, Chernatony, Leslie de, Abimbola, Temi, Shiu, Eric |
| Consumer motivation to participate in event-marketing strategies. | Business | Wohlfeil, Markus, Whelan, Susan |
| Consuming love in poor families: children's influence on consumption decisions. | Business | Catterall, Miriam, Hamilton, Kathy |
| Customer relationship management: from strategy to implementation. | Business | Payne, Adrian, Frow, Pennie |
| Customer relationship typologies and the nature of loyalty in Irish retail financial services.(Report) | Business | Szmigin, Isabelle, O'Loughlin, Deirdre |
| Determining consumer satisfaction and commitment through self service technology and personal service usage. | Business | Coote, Leonard V., Rudd, John M., Beatson, Amanda |
| Emancipation, epiphany and resistance: on the underimagined and overdetermined in critical marketing. | Business | Brownlie, Douglas |
| Examining the effect of market orientation on innovativeness. | Business | Tajeddini, Kayhan, Trueman, Myfanwy, Larsen, Gretchen |
| Fact and fallacy in retention marketing. | Business | East, Robert, Hammond, Kathy, Gendall, Philip |
| Factors that influence parental food purchases for children: implications for dietary health.(children food ) | Business | Hughner, Renee Shaw, Maher, Jill Kurp |
| Folklore, families and fear: exploring the influence of the oral tradition on consumer decision-making. | Business | Croft, Robin |
| How (and where) the mighty have fallen: branded litter.(packaging and post-consumption brand research) | Business | Parker, Cathy, Roper, Stuart |
| Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry. | Business | Wang, Qing, Peng, Leong Yow |
| Information technology and customer orientation: a study of direct, mediated, and interactive linkages. | Business | Zhu, Zhen, Nakata, Cheryl |
| Intangibility and perceived risk in online environments. | Business | Eggert, Axel |
| Managing for successful customer acquisition: an exploration.(Report) | Business | Buttle, Francis, Ang, Lawrence |
| Measuring and managing employer brand image in the service industry. | Business | Knox, Simon, Freeman, Cheryl |
| No space - new blood and the production of brand culture colonies.(Naomi Klein's book 'No Logo') | Business | Marshall, David, Bradshaw, Alan, McDonagh, Pierre |
| Parental gate-keeping in diasporic Indian families: examining the intersection of culture, gender and consumption.(family values and consumer preference ) | Business | Hogg, Margaret K., Lindridge, Andrew |
| Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. | Business | O'Malley, Lisa, Ryan, Annmarie |
| People who complain about advertising: the aficionados, guardians, activists and seekers.(Report) | Business | Harker, Debra, Harker, Michael, Volkov, Michael, |
| Reflection on contemporary issues in relationship marketing: evidence from a longitudinal case study in the building materials industry. | Business | O'Driscoll, Aidan |
| The desired qualities of customer contact employees in complaint handling encounters. | Business | Szmigin, Isabelle, Gruber, Thorsten, Voss, Roediger |
| The effect of 9-ending prices on retail sales: a quantitative UK based field study.(United Kingdom) | Business | Bray, Jeffery Paul, Harris, Christine |
| The first four-wheeled status symbol: pram consumption as a vehicle for the construction of motherhood identity.(consumer preferences ) | Business | Thomse, Thyra Uth, Soresen, Elin Brandi |
| The gay family in the ad: consumer responses to non-traditional families in marketing communications. | Business | Borgerson, Janet L., Schroeder, Jonathan E., Blomberg, Britta, Thorssen, Erika |
| The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships. | Business | Roemer, Ellen |
| The impact of loyalty programmes on repeat purchase behavior. | Business | Meyer-Waarden, Lars, Benavent, Christophe |
| The impact of nonprofit brand orientation on organizational performance. | Business | Napoli, Julie |
| The marketing mix revisited: towards the 21st century marketing. | Business | Constantinides, E. |
| The past, present and future of relationship marketing. | Business | Harker, Michael John, Egan, John |
| The perceived impact of information technology on salespeople's relational competencies. | Business | Geiger, Susi, Turley, Darach |
| When the family systems includes disability: adaptation in the marketplace, roles and identity.(family product consumption with disabled children ) | Business | Mason, Marlys, Pavia, Teresa |
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