| Marketing Research: A Magazine of Management & Applications 2001 |
| Title | Subject | Authors |
|---|
| A First Look at the Number from Census 2000.(voting districts to be redrawn) | Business | Kavaliuinas, John |
| Are Internet Panels Creating Professional Respondents? | Business | Dennis, J. Michael |
| Asking all the right questions.(marketing research) | Business | Berstell, Gerald, Nitterhouse, Denise |
| Both models can work.(marketing decision and descriptive models)(Column) | Business | Wu, Lan, Malhotra, Naresh K. |
| Can We Trust the Data of Online Research?(Statistical Data Included) | Business | Miller, Thomas W. |
| Common ground exists.(marketing decision and description models)(Column) | Business | Fader, Peter S., Hardie, Bruce G.S. |
| Data, but no information.(Statistical Data Included) | Business | Ehrenberg, Andrew |
| Decision models aid research.(Column) | Business | Kumar, V., Bohling, Timothy |
| Decision or descriptive models.(marketing)(Column) | Business | Ehrenberg, Andrew, Sharp, Byron, Barnard, Neil |
| From the Editor. | Business | Chakrapani, Chuck |
| Human behavior and the marketplace.(marketing research) | Business | Cialdini, Robert B., Rhoads, Kelton v.L. |
| Individual Level Discrete-Choice Conjoint Using CBC/HB.(Sawtooth Choice-Based Conjoint/Hierarchical Bayes)(software offers research options) | Business | Deal, Ken |
| Is segmentation history?(market segmentation)(Cover Story) | Business | Wedel, Michel |
| Is Something Rotten in Segmentation?(segmentation method descriptive, not predictive) | Business | Gibson, Lawrence D. |
| Marketing decision models have value.(Column) | Business | Rust, Roland T. |
| Marketing: Romantic or Realistic?(Column) | Business | Ehrenberg, Andrew |
| Men and Women Online: What Makes Them Click? | Business | Smith, Scott M., Whitlark, David B. |
| New Pricing Realities.(has implications worth researching on) | Business | Wyner, Gordon A. |
| Opt in or Opt out? | Business | Gillin, Donna |
| Privacy Issues Take center Stage in 2001.(concern of consumers, politicians or marketing professionals) | Business | Gillin, Donna |
| Representation, Randomization, and Realism.(marketing research methods) | Business | Wyner, Gordon A. |
| Segmenting Global Markets: Look Before You Leap.(Understanding both local and global issues)(Brief Article)(Statistical Data Included) | Business | Kumar, V, Nagpal, Anish |
| Split-Questionnaire Designs: A New Tool in Survey Design and Panel Management. | Business | Wedel, Michel, Vriens, Marco, Sandor, Zsolt |
| Statistical Analysis When You Don't Need the Big Guns. | Business | Deal, Ken |
| Surviving death wish research.(marketing research problems, includes related articles)(Cover Story) | Business | Clancy, Kevin J., Krieg, Peter C. |
| Taking a Second Look at Customers. | Business | Wyner, Gordon A. |
| The evolution of privacy legislation. | Business | Gillin, Donna L. |
| The quest for emerging customer needs.(includes related articles)(Cover Story) | Business | Bakken, David G. |
| There Is No Brand Segmentation.(segmentation studies show that similar brands appeal to similar people.)(Brief Article)(Statistical Data Included) | Business | Ehrenberg, Andrew, Kennedy, Rachel |
| The trouble with brand equity valuation. | Business | Wyner, Gordon A. |
| Using correspondence analysis to map relationships.(marketing research) | Business | Smith, Scott M., Whitlark, David B. |
| Using Internet Polling to Forecast the 2000 Elections.(Results of web-based and telephone interactive research)(Statistical Data Included) | Business | taylor, Humphrey, Bremer, John, Overmeyer, Cary, Siegel, Jonathan W., Terhanian, George |
| Web-based online reporting.(Beyond 20/20)(Evaluation) | Business | Mathews, Daniel |
| What's Ahead on the Internet. | Business | Grossnickle, Joshua, Raskin, Oliver |
| What's wrong with conjoint analysis?(Cover Story) | Business | Gibson, Lawrence D. |
| When good research goes bad.(qualitative market research, includes related articles)(Cover Story) | Business | Achenbaum, Alvin A. |
| You can't take human nature out of black boxes.(marketing research standardization)(Cover Story) | Business | Grapentine, Terry |
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