| Marketing Research: A Magazine of Management & Applications 2006 |
| Title | Subject | Authors |
|---|
| Bare market.(studying stock markets using market research) | Business | Moskowitz, Howard, Gofman, Alex |
| Civil metaphor.(American Civil War (1861-1865))(Cover story) | Business | DeRosia, Eric D. |
| Coping with media fragmentation.(market research in modern media industry ) | Business | Wyner, Gordon A. |
| Defending the traditional approach.(Customer Lifetime Value) | Business | Pfeifer, Phil, Farris, Paul |
| Design of the times.(Jay Gouliard, vice president of General Mills) | Business | |
| Dollar daze.(consumer spending patterns) | Business | Shoesmith, Gary L., Jarrell, Sherry L., Reese, Garst |
| Don't oversimplify.(usage of probability to estimate customer lifetime value) | Business | Seetharaman, Seethu |
| Four thought.(qualitative market research programs ) | Business | Henderson, Naomi R. |
| Good ideas gone bad.(planning successful market research) | Business | Weaver, Dianne Altman- |
| Holding context.(market research methodologies for particular consumer groups ) | Business | Henderson, Naomi R. |
| In tune.(marketing strategies) | Business | Holbert, Neil |
| Invention intention.(marketing strategies of Du Pont) | Business | |
| Learning the language.(market research in China ) | Business | Harrison, Matthew |
| Making connections.(market segmentation to differentiate consumer groups ) | Business | Dawley, Jacqueline |
| Model behavior.(consumer choice behavior) | Business | Swait, Joffre, Peters, Tom, Dwyer, Phil |
| More than meets eye.(evaluating customer lifetime value ) | Business | Hardie, Bruce G.S., Fadar, Peter S., Ka Lok Lee |
| Multiple perspective.(marketing models in market research ) | Business | Fennell, Geraldine, Alldey, Greg M. |
| Powerful alternative.( maximum difference scaling method for qualitative data analysis) | Business | Deal, Ken |
| Power pair.(business literature and market research ) | Business | Loesch, Chuck, Moskowitz, Howard R. |
| Power tools.(Provalis Research)(Simstat, WordStat, QDA Miner)(Product/service evaluation) | Business | Bobier, Deborah |
| Preparing research professionals. | Business | Segal, Madhav N., Hershberger, Edmund |
| Profitable relationships.(customer value assessment) | Business | Kumar, V. |
| Ring leader.(toll free number popular in customer service ) | Business | |
| Space and time.(advanced technologies in market research ) | Business | Wayner, Gordon A. |
| Still some weaknesses.(Fader-Hardie-Lee model of customer lifetime value estimation) | Business | Lemon, Katherine N. |
| Structural equation modeling statistics for softies.(market research methods) | Business | Deal, Ken |
| The ascent of Dan.(success of Dan Brown's controversial book 'The Da Vinci Code' and market research case study) | Business | Brown, Stephen |
| The right questions.(marketing decisions) | Business | Weaver, Dianne Altman, Grapentine, Terry H. |
| Trivial pursuit.(McDonald's new mobile marketing service) | Business | |
| True questions.(using questions to get helpful answers in market research) | Business | Henderson, Naomi |
| Truth or dare.(market research methods) | Business | Wyner, Gordon A. |
| Unconventional wisdom.(research methodology needs to change with the times) | Business | Grapentine, Terry |
| What if?(focus groups) | Business | Henderson, Naomi R. |
| Why model?(market research) | Business | Wyner, Gordon A. |
| Wizards and potions.(StatWizards)(Product/service evaluation) | Business | Deal, Ken |
| Writer's lock.(ways to write effective proposals) | Business | Singer, Matthew E. |
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