| Medical Marketing & Media |
| Title | Subject | Authors |
|---|
| $1 billion-a-year drug still has its own problems. | Health care industry | |
| ACCME restores ad ban on journal CME articles. | Health care industry | |
| After Redux? Here's how Meridia was introduced into a "tainted" market. | Health care industry | |
| Agencies push creative envelope with dimension, satire, and drama. | Health care industry | Castagnoli, William G. |
| Bigger sales forces for smaller companies. | Health care industry | |
| Brand name and generic companies jockey for off-patent business position. | Health care industry | Thwaite, Edward W. |
| Business watch. | Health care industry | |
| Cholestin case could change marketing. | Health care industry | Dickinson, James G. |
| Clark-O'Neill/POL to offer drug sampling via the Internet. | Health care industry | |
| DuPont buys out Merck's interest in joint venture. | Health care industry | |
| FDA asks court to limit scope of ruling on off-label drug info; WLF finds no basis for action. | Health care industry | |
| Finally, predictable returns on promotional investments. | Health care industry | Liebman, Milton |
| Generic albuterol is equivalent to Proventil. | Health care industry | |
| Joint ventures dissolve as Zantac market shifts. | Health care industry | |
| Maintenance men. | Health care industry | |
| Medical marketing & media's 1998 healthcare advertising agency review. | Health care industry | |
| Merck settles with FTC on Medco antitrust inquiry - will it impact FDA regs? | Health care industry | |
| Negotiating the rate card. | Health care industry | Liebman, Milton |
| New promotional moves in the arthritic/analgesic market. | Health care industry | |
| One-on-one relationship marketing comes of age. | Health care industry | Levins, Ilyssa |
| Pfizer's aim to be number one is almost within reach. | Health care industry | Seiden, Carl |
| PhRMA launches its '98 ad campaign. | Health care industry | |
| Pravachol top DTC brand, Glaxo largest advertiser. | Health care industry | |
| Prilosec has efficacy, but not indication for NSAID-induced ulcers. | Health care industry | |
| Props a plenty. | Health care industry | |
| Record first half '98 DTC ad spend exceeds $570 million. | Health care industry | |
| Rx drugs offer rebates, money back guarantees. | Health care industry | |
| Scott-Levin in U.S. to go solo. | Health care industry | |
| SCP Communications, major CME provider, acquires Cliggott, major journal publisher. | Health care industry | |
| Speaking softly...while introducing a breakthrough brand. | Health care industry | Castagnoli, William G. |
| Tapping into "emotional truth." | Health care industry | |
| Up against the law: Hoechst faces antitrust suit. | Health care industry | |
| What the future holds for alternative media. | Health care industry | |
| Why Merck has to run just to stay in place. | Health care industry | Seiden, Carl |
| WLF wins suit. Federal judge reduces restrictions on promotion of off-label indications. | Health care industry | |
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