| The Journal of Services Marketing 2001 |
| Title | Subject | Authors |
|---|
| A cost/benefit approach to understanding service loyalty.(research information) | Business | |
| Adapting geodemographic information to army recruiting: the case of identifying and enlisting Private Ryan.(research information) | Business | |
| An empirical examination of the involvement to external search relationship in services marketing.(research information) | Business | |
| Application of brand equity measures in service markets.(research information) | Business | |
| Assessing the performance of brand loyalty measures.(Statistical Data Included) | Business | Rundle-Thiele, Sharyn, Mackay, Marisa Maio |
| Attribute performance and customer satisfaction over time: evidence from two field studies.(Statistical Data Included) | Business | Mittal, Vikas, Katrichis, Jerome M., Kumar, Pankaj |
| Attributions of service switching: a study of consumers' and providers' perceptions of child-care service delivery.(Statistical Data Included) | Business | Grace, Debra, O'Cass, Aron |
| At your service! Does country of origin research apply to services?(Statistical Data Included) | Business | Javalgi, Rajshekhar G., Cutler, Bob D., Winans, William A. |
| Brand equity: is it more important in services?(Statistical Data Included) | Business | Krishnan, Balaji C., Hartline, Michael D. |
| Cross-cultural studies on the information content of service advertising. | Business | Chan, Ricky Y.K., Tai, Susan H.C. |
| Customers orientation and usage of financial distribution channels.(research information) | Business | |
| Designing service guarantees - is full satisfaction the best you can guarantee? | Business | Wirtz, Jochen, Kum, Doreen |
| Do you know what the customer you penalized yesterday is doing today? A pilot analysis.(Statistical Data Included) | Business | Fram, Eugene H., Callahan, Andrew |
| E-complaining: a content analysis of an Internet complaint forum.(Statistical Data Included) | Business | Harrison-Walker, L. Jean |
| Educating students: an ethics responsibility of credit card companies.(Statistical Data Included) | Business | Austin, M. Jill, Phillips, Melodie R. |
| Encirq - a service marketer with an online promotional tool that protects consumer privacy. | Business | Pitta, Dennis |
| Enhancing organizational performance in banks: a systematic approach. | Business | Yasin, Mahmoud M., Yavas, Ugur |
| Exploring the market potential and bundling of business association services.(research information) | Business | |
| How much more are consumers willing to pay for a higher level of service? A preliminary survey.(Polling Data)(Statistical Data Included) | Business | Tse, Alan C.B. |
| Image segmentation: the case of a tourism destination.(Statistical Data Included) | Business | Leisen, Birgit |
| Increasing the persuasiveness of a service guarantee: the role of service process evidence.(research information) | Business | |
| Interactive selling: a dynamic framework for services.(Statistical Data Included) | Business | Tam, Jackie L.M., Wong, Y.H. |
| Internet Currecy.(checkspace.com website evaluation) | Business | |
| Internet Currency.(marchFirst Inc website evaluation) | Business | |
| Kinko's and Federal Express - in this case, two service providers are better than one. | Business | Pitta, Dennis |
| Marketing effectiveness and business performance in the financial services industry.(Statistical Data Included) | Business | Appiah-Adu, Kwaku, Fyall, Alan, Singh, Satyendra |
| Preventing or fixing a problem: a marketing manager's dilemma revisited. | Business | |
| Relationship benefits in service industries: a replication in a Southeast Asian context.(Statistical Data Included) | Business | Patterson, Paul G., Smith, Tasman |
| Service encounter problems: which service providers are more likely to be blamed? | Business | |
| Service representatives, job control, and white-collar blues.(telephone service representatives) | Business | Varca, Philip E. |
| Services advertising: the agency viewpoint.(research information) | Business | |
| The effectiveness of service recovery in a multi-industry setting.(Statistical Data Included) | Business | Mattila, Anna S. |
| The effect of price bundling on consumer perceptions of value.(Statistical Data Included) | Business | Naylor, Gillian, Frank, Kimberly E. |
| The effects of obesity, gender and spcialty on perceptions of physicians' social influence.(research information) | Business | |
| The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France.(Statistical Data Included) | Business | Lee, Jonathan, Lee, Janghyuk, Feick, Lawrence |
| The nature of problem recognition and search in the extended health care decision.(Statistical Data Included) | Business | Hill, C. Jeanne |
| The quality of bi-directional service quality in dyadic service encounters.(Statistical Data Included) | Business | Svensson, Goran |
| The ultimate marriage of the Internet and services: the idea market.(Ideas.com) | Business | Pitta, Dennis A. |
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