DMW builds agency roster with nonprofit accoounts

Article Abstract:

DMW Worldwide, a direct marketing agency, has announced that it received contracts to represent the nonprofit organizations, American Humane Assn (AHA) and Maryland Public Television. Services offered to the AHA include research, list brokerage, direct mail fundraising and creative concepts. On the other hand, DMW will offer Maryland Public Television services such as fundraising consulting, strategic planning and list management.

DMW Worldwide

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Aussie's Virgin effort tops Won report

Article Abstract:

A credit card campaign by Virgin Money called "Plastic Surgery", from iLeo, Sydney, Australia, has been adjudged the best direct marketing campaign for the year 2004. According to the Won Report, an analysis of the world's top direct marketing award the second place was bagged by Heye+Partner, Hamburg, Germany for their campaign for UNESCO on behalf of Iraq's cultural treasures.

United Kingdom, Commercial Banks, Australia, Marketing procedures, Advertising agencies, Agencies, Contracts & orders let, Banking industry, Marketing, Contracts, Achievements and awards, Contract agreement, Company marketing practices, iLeo, Virgin Money

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Respond2, Cmedia join with ATC Agency Services

Article Abstract:

Creative agency Respond2 and media buying shops Cmedia and ATC Agency Services merged together to form a direct response television agency. Details of the merger are presented.

Acquisitions & mergers, Organizational history, Advertising, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Mergers, acquisitions and divestments, Company acquisition/merger, Marketing industry, Media buying services, Respond2 Inc., Organization formation, Cmedia

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