Go Direct makes fast break to national

Article Abstract:

Go Direct TV, the New York, NY-based direct response television (DRTV) advertising unit of Jeff Meltzer Editorial Inc, will be airing its Urban Rebound infomercial at the national level starting in early Mar 2000. The 30-minute infomercial of the mini-trampoline workout system was initially launched in Jan 1, 2000, but only on selected local broadcast and cable networks. The DRTV spot will a have slight modifications, including more direct information about the product and additional testimonials.

Advertising, Go Direct TV

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Frederiksen-ACEI merger raises eyebrows in DRTV world

Article Abstract:

The direct response televison industry was stirred by Falls Chruch, VA- based Frederiksen Group's decision to be acquired by the smaller and financially struggling American Champion Entertainment Inc, a publicly held media company based in Hayward, CA. The merger is primarily to convert Frederiksen Group from a private to a public entity, according to its CEO Lee Frederiksen. Under the agreement, ACEI will pay $15 million in stock and cash and Frederiksen will become its CEO.

Asset sales & divestitures, Acquisitions & mergers, Frederiksen Group

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Forever White spot brings smiles

Article Abstract:

Santa Monica, CA-based Century Direct's Web site to support its Forever White tooth-whitening system direct response television commercials has been successful, with 20% of the orders coming from the site. The site, foreverwhitetv.com, was designed allow Century to address any questions about the product that people may have after watching the commercials. It also shows a video on how the product works.

Marketing procedures, Century Direct

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