Draft helps put stamp of approval on campaign

Article Abstract:

Stamps.com has launched an advertising campaign that is targeted towards small homeoffice/office business owners in five cities in the US. The campaign is a combination of direct response and brand building advertising using the unique URL, www.getstamps.com, that offers $20 in free postage and a free one-month trial. The firm's new agency of record, Draft Worldwide, tracks the response to the TV promotion through the URL.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, Stamps.com

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Campaign entices women to commit brand heresey

Article Abstract:

Reflect.com, the Internet beauty care site formed through a partnership between Procter and Gamble and venture capital firm Redpoint Ventures, launched a direct mail and print campaign that encourages women to commit brand heresy. The Internet site, which allows women to create their own cosmetics, skin-care and hair-care products, does not mention Oil of Olay and Cover Girl products. P&G Marketing Director Nathan Estruth, who is also a co-leader of the Reflection.com launch team, described Reflect as a brand that develops depending on individual needs.

Toilet Preparation Manufacturing, Women's Toiletries

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HealthScreen campaign explains importance of early detection

Article Abstract:

HealthScreen America of Jacksonville, FL, will begin a direct marketing and advertising campaign in Jan 2000, in an effort to heighten the public's awareness of its diagnostic services. The company, which intends to open 150 of its retail health screening stores in the US by 2002, offers to conduct medical tests for illnesses that benifit from early detection. These include tests for such ailments as prostate cancer, cardiovascular and stroke risk, osteoporosis and diabetes.

Medical and Diagnostic Laboratories, Medical Testing Facilities NEC, HealthScreen America

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