DMC to market LTS 14-million name database

Article Abstract:

List Technology Systems (LTS) Group has appointed Database Marketing Concepts to manage all broker and agency contact for LTS' Technology Resource Database. The database, which was introduced in 1979, contain 14 million names and is made up of over 200 individual hi-tech lists. The transaction involving the third-party company is deemed by the firms to be a strategic relationship that would be beneficial for both of them. The two companies are both list management and brokerage firms.

List Technology Systems

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Reader's Digest transfers file management duties to ALC

Article Abstract:

The Reader's Digest Assn Inc has chosen Princeton, NJ-based American List Counsel to handle the list management duties for all its files. The decision is part of a strategic growth initiative that includes new selections and enhanced modeling capabilities. Reader's Digest is broadening its scope to include Web-enabled names and other Internet- related activities.

Reader's Digest Association Inc.

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Rubin Response gains PBI Media business files

Article Abstract:

PBI Media LLC has appointed Rubin Response Services Inc to manage its 23 business files. PBI Media specializes in publications for the aviation, defense, cable, electronic commerce, dynamic media, public relations, marketing, telecommunications and satellite fields. The PBI Media files managed by Rubin Response include three e-mail lists, one membership file, eight publications and 11 databases/master files.

PBI Media LLC

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