Why People Want the Stuff They Buy

Article Abstract:

The author examines factors that motivate people to buy: wanting what they don't have, wanting to avoid things that are unpleasant, wanting to act in a particular way, and: wanting to be seen in a favorable light.

Psychological aspects, Consumers

---

Are you 'plucking chickens' for success?

Article Abstract:

A tutorial on achieving success in direct marketing is presented with the help of personal experiences by Dean Rieck, president of Direct Creative.

Direct Marketing, Executive changes & profiles, Advertising, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Officials and employees, Personal narratives, Study and teaching, Marketing industry, Rieck, Dean

---

10 tantalizing tips for better testing

Article Abstract:

Suggestions for carrying out effective testing in marketing, are presented.

Marketing, Methods, Testing, Tests

Similar abstracts:

• Abstracts: Roundtable looks at the state of the industry. Sharing ideas with peers never gets old. Community owner/operators meet, share and learn
• Abstracts: Industry needs to start keeping up with 'generation Jones'. The Grow Boating creative will benefit from tweaking
• Abstracts: What to do when direct mail bombs. How to sell (not sell) with sales letters. What to do when your direct mail bombs
• Abstracts: Grassroots perspective: Kentucky. Manufactured housing consensus committee meeting held. Grassroots perspectives: Arizona
• Abstracts: Confronting the brutal truth. Selling 101: "solving" the customerEs problem. The march towards extinction

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.