| Business Marketing 1993 |
| Title | Subject | Authors |
|---|
| 100 biggest pan-European business press advertisers. (Business Marketing International) | Business | |
| ABB poses a problem, then delivers the solution. (Asea Brown Boveri Ltd. and Eastern Europe's industrial condition) | Business | |
| Ad blitz recasts corporate image: Digital emphasizes creative solutions in its 'imagine' campaign. | Business | Chuck Paustian |
| Agency execs speak out. (tips from six European advertising and marketing executives) (Business Marketing International) (Interview) | Business | Bruce Crumley, Michelle McCarter, Sean Milmo |
| A revealing look: package design goes high fashion. (Iggesund Paperboard Ltd.) (9th Annual Sawyer Award) | Business | |
| A small prospect base is no reason to avoid public relations. | Business | Daniel S. Roher |
| Big Blue shifts to pink: Pan-European campaign touts service. (IBM) (Business Marketing International) | Business | Alan Mitchell |
| Brand erosion a waste of assets: trust, quality and leadership important in creating lasting value. | Business | Larry Light |
| Business press survival drill; serving a marketing smorgasbord. (Remarketing Industrial America) | Business | John Masterton |
| CEO Palmer hits ground running (Digital Equipment CEO sets marketing theme) | Business | tim Clark |
| Cessna lands on CEOs' desks; a big, bold, beautiful campaign. (Cessna Aircraft Co.; chief executive officers) (9th Annual Sawyer Award) | Business | |
| Change needs to be more than 'fur-deep.' (Andersen Consulting's new print advertisement) (Copy Chasers) | Business | |
| Channels change as customers evolve. (microcomputer distribution channels) | Business | Yovovich B.G. |
| 'Clintech' draws mixed reviews. (Clinton administration's technology initiative)(includes related article) | Business | |
| Combating 'Goliath Phobia'; big suppliers strive to better serve small customers. (Small Business Marketing) | Business | Debra DeSalvo |
| Crises provide insights on image: preparations necessary to protect goodwill when times turn bad. (corporate branding) | Business | Bob Druckenmiller |
| Dell opens the advertising and promotion floodgates. (Dell Computer Corp.) (News & Trends) | Business | Kate Bertrand |
| Direct marketing means accountability. (special advertising section) (Business-to-Business Direct Marketing) | Business | John D. Yeck |
| Eaton makes 'child's play' of auto switches. (Copy Chasers) | Business | |
| Executives speak out on direct mail, telemarketing. (special advertising section) (Business-to-Business Direct Marketing) | Business | Ernan Roman |
| Feeding nearly insatiable demand: but selling into Pacific Rim presents rewards and roadblocks. | Business | Tim Clark, Sue Kapp, James G. Kimball |
| Focus Enhancements' message lacks ... focus. (Focus Enhancements Inc.'s advertisement) | Business | |
| Friends give Jim Garrity's career big boost. (Marketing Job Outlook) | Business | Sandra Pesmn |
| GE medical systems makes music. (General Electric Co. GE Medical Systems) (Copy Chasers) | Business | |
| Georgia-Pacific cultivates landowners; the soft sell builds bulging database. (9th Annual Sawyer Award) | Business | |
| Harmon-izing the world's factories; Andersen exec preaches marketing benefits of efficient manufacturing. (Andersen Consulting official Roy L. Harmon) (Remarketing Industrial America) | Business | James G. Kimball |
| Hewlett-Packard puts it all together; wins leapfrog contest hands down. (Hewlett-Packard Co.) | Business | |
| How firms benefit from direct marketing's 'big ideas.' (special advertising section) (Business-to-Business Direct Marketing) | Business | Fred Wiersma |
| Hyundai's channel plan stymies PC sales. (resignation of president of Hyundai Electronics America, following fall in sales of microcomputers) | Business | Priscilla Campbell |
| IBM campaigns try to reverse company's downward spiral. (Copy Chasers) | Business | |
| IBM retains publishing joint venture with Bankers Monthly's new owners. (Publishing Partnership) | Business | |
| IBM's destiny; marketing challenge hinges on meeting customers' demands. (IBM Corp.) (Remarketing IBM: Special Report) (Cover Story) | Business | Tim Clark, Jan Jaben |
| Identity building begins on inside: external views reflection of a company's internal practices, habits. | Business | Ron K Gover |
| Image marketing starts with CEO. (chief executive officer) (Forum) | Business | James R. Gregory |
| Info tech leaders believe in magic. (General Magic's plan to develop a software that will provide a common language for data transmission among computer brands and communication tools) (News & Trends) | Business | Richard M. Sherwin |
| Insuring effective 're-presentation.' (Take Out) | Business | Bob Boylan |
| Linking quality and value: IBM uses a winning combination to power PS/Value Point campaign. (Copy Chasers) | Business | |
| Marcomm unit spinoffs spread. (marketing communications partnerships) (Business Marketing International) | Business | Laura Mazur |
| Merck taps young marketer as president. (Merck and Co. names Richard J. Markham its new president and chief operating officer) (News & Trends) | Business | John Lindstrom |
| Miller: business direct marketing tools often go under-utilized by clients. | Business | Jack Miller |
| Miller-Freeman forges into IT publishing, trade shows. (Miller Freeman Publications Inc.) (Info Tech Marketing) | Business | |
| Moore needs to punch up the type. (Moore Business Forms and Systems Inc.) (Copy Chasers) | Business | |
| Navistar - an 'equal opportunity' servicer of trucks. (Navistar International Corp.'s advertisement) | Business | |
| NetWorld: an air of 'our day has come.' (Info Tech Marketing) | Business | Robin Suhrbier |
| Once more with conviction; a marketer's can't-miss list of New Year's resolutions. (Forum) | Business | John R. Graham |
| Overheads: why they're still no. 1. (Take Out) | Business | Bob Boylan |
| Power marketing from the top; Nucor's Ken Iverson directs steelmaker's stunning success. (Nucor Corp.'s CEO Ken Iverson) (Remarketing Industrial America) | Business | Pack Bryan |
| Praise for AT&T - from a satisfied customer. (advertisement) | Business | |
| Printer sales soar after shaky start. (Hewlett-Packard Co.) (Special Report) | Business | Eric Nelson |
| Putting the computer to work. (Take Out) | Business | |
| Sales automation: for many companies, a 'final link' in global management. (Take Out) | Business | Timothy McMahon |
| Siemens builds bridges with automation technology. (Siemens Industrial Automation Inc.) | Business | |
| Small business solutions. (special advertising section) (Business-to-Business Direct Marketing) | Business | Bernice Grossman |
| Strong brands stick out in crowd: in a clutter market, positive associations make the difference. | Business | James R. Gregory |
| SynOptics uses pizza to stress flexibility. (SynOptics Communications Inc.) (Copy Chasers) | Business | |
| Technology putting an end to mass marketing. | Business | Don E. Schultz |
| 'Ten commandments' of business-to-business marketing communications. | Business | Fred R. Messner |
| Test drive: mapping media strategies. (advertising budget scenarios) | Business | Jack Edmonston |
| TI unit buys $10 million facelift. (Texas Instruments Inc. Semiconductor Products; international advertising campaign) | Business | Rosalyn Retkwa |
| Unmistakably Intel; the insider's microprocessor maker. (Intel Corp.) (9th Annual Sawyer Award) | Business | |
| U.S. firms get taste of success: Motorola, Caterpillar and Microsoft set good example for region. | Business | tim Clark |
| Vietnam land of promise, pitfalls. | Business | Ted Knutson |
| Warming doorknobs overseas: Schlumberger and Magnavox CATV are pleased by the enthusiastic response to their global direct marketing campaigns. (N. Schlumberger USA Inc.; Magnavox Advanced Products and Systems Co. Cable Television) | Business | Kate Bertrand |
| We must persuade the skeptical: proper pre-show planning is essential to success for exhibitors. | Business | Christopher Ryan |
| What marketers look for in an exhibit supplier. (Take Out) | Business | |
| When is it time to get a new booth? (Take Out) | Business | Pat Friedlander |
| When to outsource (and when to stay home). (contracting out presentations) | Business | Suzanne Almen |
| Who killed LRP? Hello SRP! (long range planning; short range planning) (Remarketing Industrial America) | Business | John W. Hartman |
| Witching hour coming for Microsoft at FTC. (Microsoft Corp.) (News & Trends) | Business | Leah R. Young |
| WordPerfect revamps marketing. | Business | Priscilla Campbell |
| Working customer databases; newsletters help build strong brand identity forPanasonic Factory Automation. | Business | Kent Hanson |
| W.W. Grainger's magic toolbox; showing its many splendid things. (W.W. Grainger Inc.) (9th Annual Sawyer Award) | Business | |
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