| Business Marketing 1995 |
| Title | Subject | Authors |
|---|
| Agencies: client market data deemed cardinal. (advertising agencies)(Technology Agency Media & Marketing Survey) | Business | Lauren Drinkard |
| Agency alliance aids Ciba-Geigy. (strategic alliance between Allcomm Business Communications and Advico Young and Rubicam) | Business | |
| Aircraft alliance ready for takeoff. (British Aerospace PLC; Avions de Transport Regional) | Business | Michelle McCarter |
| Anixter's poignant, friendly message should skip the italic. (Anixter Inc. 's print advertisement) | Business | |
| Arcade smells sales growth in its Scent Seal acquisition. (Arcade Inc.; Scent Seal Inc.) | Business | Pat Sloan |
| Bills aimed at rights protection. | Business | Wade Wallace |
| Bold overwhelms Flygt pumps. (evaluation of Flygt pumps ad) | Business | |
| Bombing aftermath. (Oklahoma City bombing) | Business | Andrea Sachs |
| Bombing stuns ad industry. (mailed bombed to ad executive Thomas J. Mosser) (Obituary) | Business | Gary Levin |
| B-to-b tests interactive media: on-line projects tackle marketing tasks. (business-to-business)(includes related article)(Advertising Supplement: Business to Business Direct Marketing) | Business | |
| Business channel battle brews. (European business news channels) | Business | Laurel Wentz |
| Business-to-business 43% of agency billings. (business-to-business marketing) | Business | Maria R. Maslanka |
| Change the terms, change the terrain: ideas and words that signal new advances in business-to-business marketing.(Advertising Supplement: Business to Business Direct Marketing) | Business | William F. Doescher |
| Chipmaker carves out a niche: Evergreen Technologies upgrades old generation PCs. | Business | James C. Lawson |
| Color and smell: don't overlook them in booth design.(The Competitive Edge: The Growing Importance of Trade Shows) | Business | E. Jane Lorimer |
| COMDEX sale lifts marketers: improved service expected. | Business | Jan Jaben |
| Communicating the whole story. (DSC Communications Corp. advertises in Telephony magazine)(American Business Press: Marketing Success through the Business Press) | Business | |
| Computer magazines seen as brand builders.(Technology Agency Media & Marketing Survey) | Business | Richard K. Skews |
| Cowell's U.S. Robotics goal: $5 billion in sales by 2000. | Business | Adam Lashinsky |
| Crown, Carnaud merger would be a jewel of a deal. (Crown Cork and Seal Company Inc.; CarnaudMetalbox) | Business | Bruce Crumley, Joe Mullich |
| Customer focus reaps strategic advantage: can it redefine selling? | Business | Mark Kasperowicz |
| Department a powerful ally. (Department of Commerce)(Editorial) | Business | |
| Direct marketing boosts b-to-b selling. (business-to-business)(Advertising Supplement: Business to Business Direct Marketing) | Business | Jonah Gitlitz |
| Dramatic digital interactive rise powers media: Veronis projects customer service, information, ads will fuel 20% annual spirit. | Business | Debra Aho Williamson, Joe Mandese |
| Emhart office on wheels steers sales. (Emhart Fastening Teknologies) | Business | Ralph Kisiel |
| Fine tuning lead management. (THK America advertises in Product Design and Development publication)(American Business Press: Marketing Success through the Business Press) | Business | |
| Firm fits businesses to online. (SpaceWorks Inc.) | Business | Marjorie Costello |
| Four tips for getting the right creative fit.(Advertising Supplement: Business to Business Direct Marketing) | Business | Carla Baratta |
| GE hires team to master cards. (GE Capital Retailer Financial Services) | Business | Jan Jaben |
| Getting its just desserts. (Chocolates a la Carte advertises in Chef magazine)(American Business Press: Marketing Success through the Business Press) | Business | |
| Grey's MediaCom links 71 nations; operation already at work on global telephone campaign. (Grey Advertising) | Business | Mark Gleason |
| GTE Airfone touts office in the sky. (GTE Airfone Inc.'s Airborne Office) | Business | |
| How to keep customers happy while shrinking costs. (Special Report: Shaping Tomorrow's Technology Marketplace) | Business | Laura Loro |
| How to survive in maturing market: relationships with key partners, customers keep products fresh. | Business | Phil Carpenter |
| Intel readies fresh volley into retail. (Intel Corp.) | Business | Richard M. Sherwin |
| Is Olympic sponsor pie sliced too thin? (includes related article) | Business | Jeff Jensen |
| It's a wild, wild wireless world: some foresee all-in-one PC. (personal communications systems) | Business | Tammy Parker |
| Little change seen in ad campaign duration, targets.(Technology Agency Media & Marketing Survey) | Business | Andrew Wallenstein |
| Local phone battle mobilizes in N.Y.: MCI Metro sets sights on business user. | Business | Kate Fitzgerald |
| Louis Allis revs up marketing. | Business | Hency Bunner |
| Loving your customers is best way to build share. (market share) | Business | Jim Ficco |
| Loyalty, relationships boost travel. (incentive travel programs) | Business | Christina Lovio-George |
| Magazine fills void in Japanese market. (Computing Japan magazine) | Business | Ivy Silverman |
| Making potent ally of high tech threat. (CD-ROM-based marketing) (Strategic Edge) (Column) | Business | B.G. Yoyovich |
| Maritz goes on the charge. (Maritz Corp.'s Exclusively Yours MasterCard) | Business | Kim Resch |
| Market research, visits critical in establishing a global brand. | Business | |
| Market takes note of Dell's new line. (Dell Computer Corp. advertises in International Data Group publications)(American Business Press: Marketing Success through the Business Press) | Business | |
| MCI rings up Murdoch. (MCI Communications Corp.; media magnate Rupert Murdoch) | Business | Scott Donaton |
| Microsoft promotion basic, not punishable. (Microsoft Corp.) | Business | Rance Crain |
| Mining a motherlode of information. (Samsung Construction Equipment advertises in Construction Equipment magazine)(American Business Press: Marketing Success through the Business Press) | Business | |
| No more interruptions. (Hewlett-Packard advertises new product in the business press)(American Business Press: Marketing Success through the Business Press) | Business | |
| Not all emotional appeals are equal. (Crain's Corner) (Column) | Business | Rance Crain |
| Olivetti tees off multimedia swing. (Ing. C. Olivetti e Compagnia S.p.A.) | Business | Michelle McCarter |
| Only mPOWER copy plays straight man. (evaluation of Multimedia Design Corp. ad) | Business | |
| 'PC World,' 'Forbes' roll electronic commerce section. (Special Report: Shaping Tomorrow's Technology Marketplace) | Business | Maria R. Maslanka |
| Pitching consumers through the business press. (Tanqueray Distilled English Gin advertises in The Hollywood Reporter)(American Business Press: Marketing Success through the Business Press) | Business | |
| Pocket organizers march beyond core business uses. | Business | Bradley Johnson, Ira Teinowitz |
| Reconversion, expansion absorbed industry ... as WWII concluded 50 years ago. | Business | |
| Reynolds hits homer with appealing computer pitch. (evaluation of Reynolds and REynolds ad) | Business | |
| Siemen's interactive broadband ad invites a cyberspace plunge. (Siemens Stromberg-Carlson) | Business | |
| Slicing and dicing the circulation: American Machinist matches its readers to Cincinnati Milacron's distributors.(American Business Press: Marketing Success through the Business Press) | Business | |
| Software publishers embark on piracy fighting campaign: focus is on Europe, Asia. (Special Report: Shaping Tomorrow's Technology Marketplace) | Business | David Butler, Elisabeth Malkin, Todd Pruzan, Deborah Klosky, Dagmar Mussey, Jack Russell, Douglass Stinson, Chris Wellisz |
| Special report: top 10 business marketers. | Business | Joe Mullich, Pack Bryan, James G. Kimball, Kim Cleland |
| Study sales force automation; it holds a new frontier of possibilities when linked with database marketing.(Advertising Supplement: Business to Business Direct Marketing) | Business | John M. Coe |
| Study sales process before automating. | Business | John A. Grant |
| Taking the cyber plunge: White House sets good example. (White House's online programs) (Special Report: Shaping Tomorrow's Technology Marketplace) | Business | Lorien Golaski |
| Telemarketing boosts sales effectiveness; telephone strategies gaining new importance.(Advertising Supplement: Business to Business Direct Marketing) | Business | Kathy Haley |
| The challenge of multi-channel selling: direct response programs help build successful plans.(Advertising Supplement: Business to Business Direct Marketing) | Business | Victor L. Hunter |
| The 'face-to-face' edge.(The Competitive Edge: The Growing Importance of Trade Shows) | Business | Alan Konopacki |
| Third time's the charm. (Sotcher Measurement Inc. advertises in Appliance magazine)(American Business Press: Marketing Success through the Business Press) | Business | |
| Tips for internal and external trade show visitors.(The Competitive Edge: The Growing Importance of Trade Shows) | Business | Susan Friedman |
| 'Tire kickers' need not bother stopping! Some advice on discouraging casual visitors to your booth.(The Competitive Edge: The Growing Importance of Trade Shows) | Business | Edward A. Chapman Jr. |
| Trade shows: helping to drive the bottom line.(The Competitive Edge: The Growing Importance of Trade Shows) | Business | Peter J. Mangelli |
| Training, closing sales the CD-ROM way. (Special Report: Shaping Tomorrow's Technology Marketplace) | Business | Melanie Rigney, Alan Salomon |
| Tridex finds profits in partnerships. (Tridex Corp.) | Business | James C. Lawson |
| Turf wars obstruct true IMC. (integrated marketing communications) (Editorial) | Business | |
| Turning show leads into sales.(The Competitive Edge: The Growing Importance of Trade Shows) | Business | Barbara Garro |
| U.S. railroads at a junction: intermodal marketing control at issue. | Business | F.K. Plous |
| Utilities switch on marketing. (electric utilities) | Business | Andrew Wallenstein |
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