DM News 2005 Christine Blank |
Title | Subject | Authors |
AdCenter pilot yields high ROI, calls for expansion.(Microsoft Network L.L.C.'s new internet advertising program) | Construction and materials industries | Christine Blank |
Advertisers laud adware certification.(TRUSTe, downloads) | Construction and materials industries | Christine Blank |
Adwords changes focus on flexibility keyword quality.(Google Inc. revamping its advertisement words quality) | Construction and materials industries | Christine Blank |
Ask Jeeves starts its own ad network.(Ask Jeeves has started a new advertisement campaign) | Construction and materials industries | Christine Blank |
Auto dealer drives calls and visits with e-mail.(Penske Auto Centers) | Construction and materials industries | Christine Blank |
Better offer placement boosts sales on living will site.(Socrates.com) | Construction and materials industries | Christine Blank |
Customers respond to Southwest Airlines' latest 'Ding' service. | Construction and materials industries | Christine Blank |
Danskin finds the right fit with brand-focused keyword buys.(Apparel fimr Danskin upgrades its webiste ) | Construction and materials industries | Christine Blank |
D&B helps drill down local search.(D and B Computing Services Inc. and i411 Inc develop new online search solutions for local business information ) | Construction and materials industries | Christine Blank |
Despair.com thrilled with improved e-mail deliverability. | Construction and materials industries | Christine Blank |
DMA requires members to authenticate E-mails.(Direct Marketing Association) | Construction and materials industries | Tad Clarke, Christine Blank |
E-brochures save time, money for Phoenix visitors bureau.(Greater Phoenix Convention and Bureau introduces new e-brochures) | Construction and materials industries | Christine Blank |
E-commerce firms have low open rates, study finds. | Construction and materials industries | Christine Blank |
E-mail campaign speeds sales of upscale condo.(Realty Trust Group sells 100 million dollars worth condominium projects by effective email campaign) | Construction and materials industries | Christine Blank |
E-mail coalition changes name, expands mission to include marketing.(Email Service Provider Coalition, Email Sender and Provider) | Construction and materials industries | Christine Blank |
E-mailers rally to help in the Hurricane Relief.(usage of email in relief operations) | Construction and materials industries | Christine Blank |
E-mails lift customer service for Aspen reservations firm. | Construction and materials industries | Christine Blank |
E-Newsletter helps get sales smokin' at Cheaphumidors.com. | Construction and materials industries | Christine Blank |
Epsilon buys Bigfoot for $120 million.(Big Foote Communications acquired by Epsilon Corp) | Construction and materials industries | Christine Blank |
Eurekster, Maporama team on search.(Eurekster collaborates with Maporama S.A) | Construction and materials industries | Christine Blank |
FindWhat opens AdRevenue Xpress to all.(FindWhat.com Inc.) | Construction and materials industries | Christine Blank |
Focus on e-mail, website sharpens photo group's online sales.(National Press Photographers Association) | Construction and materials industries | Christine Blank |
Golfsmith targets its e-mails to customers near stores. | Construction and materials industries | Christine Blank |
Google adds local directions to mobile devices. | Construction and materials industries | Christine Blank |
Google adds satellite images to map searches. | Construction and materials industries | Christine Blank |
Google-AOL deal benefits advertisers.(Google Inc. and America Online team up ) | Construction and materials industries | Christine Blank |
Google defends not running anti-Clinton banners.(controversy of Their Lives: The Women Targeted by the Clinton Machine" by Candice Jackson) | Construction and materials industries | Christine Blank |
Google formally unveils desktop search feature. | Construction and materials industries | Christine Blank |
Google launches blog search beta.(Google Inc) | Construction and materials industries | Christine Blank |
Google mulls options after Geico trademark rulings.(Google Inc plans to settle trademark lawsuit with Geico Corp) | Construction and materials industries | Christine Blank |
Google program lets advertisers pick sites. | Construction and materials industries | Mickey Alam Khan, Christine Blank |
Google's free analytics draws tepid waters.(web analytics industry) | Construction and materials industries | Christine Blank |
Google updates personalized search, debuts Google Earth. | Construction and materials industries | Christine Blank |
Greco touts BTB's importance at show.(John A. Greco, chief executive officer of Direct Marketing Association)(business to business) | Construction and materials industries | Christine Blank |
InterActive buys Jeevs for $1.85 billion.(InterActive Corp. acquires Ask Jeeves Inc.) | Construction and materials industries | Christine Blank |
Interactive TV enters cabs in 3 major cities. | Construction and materials industries | Christine Blank |
J.L. Halsey buys EmaiLabs, eyes more acquisition in industry. | Construction and materials industries | Christine Blank |
Jupiter: cookie cutting affects advertisers.(Jupiter Research ) | Construction and materials industries | Christine Blank |
Keyword prices rise in Q3; ranking positions drop.(high online marketing costs) | Construction and materials industries | Christine Blank |
Little Tikes boosts overall sales via branded e-mail marketing.(Little Tikes Co effectively uses email marketing) | Construction and materials industries | Christine Blank |
Lyris: Hotmail, Gmail filter more permission e-mails.(filtering of spam mails by free email providers) | Construction and materials industries | Christine Blank |
Microsoft, AOL announces RSS deals.(America Online, Real Stream System) | Construction and materials industries | Christine Blank |
More e-mails blocked, return path study finds. | Construction and materials industries | Christine Blank |
MSN switches to comparison site.(MSN Shopping has been upgraded to a comparison shopping site) | Construction and materials industries | Christine Blank |
New England Patriots are champs at e-mail, too.(growth in internet marketing) | Construction and materials industries | Christine Blank |
Offline efforts boost firm's searches. | Construction and materials industries | Christine Blank |
Online shopping is more than price, study says. | Construction and materials industries | Christine Blank |
Online surveys guide Wrangler ads, products.(VF Jeanswear L.L.P.) | Construction and materials industries | Christine Blank |
Online templates ease postcard campaign for golf merchandise show.(Professional Golfers' Association Merchandise Show) | Construction and materials industries | Christine Blank |
Open rates are down but conversion is up, doubleclick finds.(DoubleClick projects e-mail marketing future and prices) | Construction and materials industries | Christine Blank |
Overture completes brand change to Yahoo.(Overture Services Inc. changes brand name to Yahoo Search Marketing) | Construction and materials industries | Christine Blank |
Partner Networks help DIY set a sweepstakes high.(Do It Yourself's new e-mail postcard for sweepstakes ) | Construction and materials industries | Christine Blank |
Pew: search users don't distinguish paid results.(Pew Internet & American Life Project) | Construction and materials industries | Christine Blank |
Priceline.com relaunches, adds hotels, rental cars. | Construction and materials industries | Christine Blank |
Publishers clearing house becomes a big winner in e-mail delivery.(Publishing Clearing House) | Construction and materials industries | Christine Blank |
Reprise: Not all Super Bowl advertisers were super online. | Construction and materials industries | Christine Blank |
ScanSoft bolsters search throughout the e-commerce chain. | Construction and materials industries | Christine Blank |
Search firms scramble to hire from advertising and marketing agencies. | Construction and materials industries | Christine Blank |
Search marketer adds 'intelligent' landing pages.(Impaqt) | Construction and materials industries | Christine Blank |
Should PayPal fear looming 'Google wallet' service?(launch of a new online payment system) | Construction and materials industries | Christine Blank |
Small business find success with local search route.(targeted search marketing) | Construction and materials industries | Christine Blank |
Some say SEO brings higher ROI, others can't tell, i Prospect finds.(iProspect and Jupiter Research survey on search engine marketing and profits) | Construction and materials industries | Christine Blank |
Study: BTB readers don't open e-mails.(business-to-business) | Construction and materials industries | Christine Blank |
Study: buyers use search throughout purchasing process. | Construction and materials industries | Christine Blank |
Study: e-mail lists rising 38% yearly. | Construction and materials industries | Christine Blank |
Study: search user don't recognize ads.(iCrossing) | Construction and materials industries | Christine Blank |
Travel sites push the hotels out of searchers.(online information searches) | Construction and materials industries | Christine Blank |
TrustTe debuts 'We don't spam' seal.(TrusTe has launched a new spam certification program ) | Construction and materials industries | Christine Blank |
Viewpoint test measures online video against TV.(service introduction) | Construction and materials industries | Christine Blank |
Windows Live takes a shot at Google, Yahoo. | Construction and materials industries | Christine Blank |
Wine.com expands sales.(Valentine day sales) | Construction and materials industries | Christine Blank |
Yahoo fixes most advertiser problems after recent upgrade.(search marketing portal) | Construction and materials industries | Christine Blank |
Yahoo folds overture into its main brand.(Overture Services) | Construction and materials industries | Christine Blank |
Yahoo gets ad sense.(Yahoo Inc. restructures its e-publishing operations) | Construction and materials industries | Christine Blank |
Yahoo offers look at offline effect of online spend.(Yahoo Inc evaluates Internet marketing programs) | Construction and materials industries | Christine Blank |
Yahoo Search subscriptions puts LexisNexis on lineup.(Yahoo Search introduces LexisNexis AlaCare service ) | Construction and materials industries | Christine Blank |
Yahoo's search Ads will mimic Google's.(Yahoo Inc enhances its online advertising displays) | Construction and materials industries | Christine Blank |
Yahoo starts free site for small business.(Yahoo! Inc.) | Construction and materials industries | Christine Blank |
Ylighting brightens conversions 58 percent.(web site vistors converted to buyers, light fixture marketing company) | Construction and materials industries | Christine Blank |
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