Marketing Magazine 1998 - Abstracts
| Marketing Magazine 1998 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| 4As to set spec creative guidelines. | Business, international | ||||
| 83% of adults read daily newspapers. | Business, international | ||||
| 83% of adults read daily papers. | Business, international | ||||
| All in the family. | Business, international | Leslie Daw | |||
| A perfect prize for parents. | Business, international | Mark Matthews | |||
| AT&T promo funds minor hockey. | Business, international | ||||
| Auto nuts. | Business, international | ||||
| BBM'S case for meters. | Business, international | Owen Charlebois | |||
| Beer marketers blamed for AIDS spread in Cambodia. | Business, international | Chris Pritchard | |||
| BK trgets Chinese-Canadians. | Business, international | ||||
| Blimps get interactive. | Business, international | David Dalrymple | |||
| Bums into seats. | Business, international | Holly Quan | |||
| Buy on the fly. | Business, international | David Carr | |||
| Campbell's dishes it out. | Business, international | ||||
| Canada still wary of U.S.-style drug ads. | Business, international | Cameron Johnston | |||
| Canada's top agencies. | Business, international | ||||
| Canada's top media buying companies. | Business, international | Jim McElgunn | |||
| Canuck shops do merger deals. | Business, international | ||||
| Catch-up time for cell phones. | Business, international | Jack Branswell | |||
| Catch-up time for cell phones. | Business, international | Jack Branswell | |||
| Changing the way people watch TV. | Business, international | Eddy Hartenstein | |||
| Clearly freshens REfresher brand. | Business, international | ||||
| Coke looks West for increased iced-tea sales. | Business, international | Leslie Daw | |||
| Come visit Toronto...in February? | Business, international | Ken Gruber | |||
| Culinar may consolidate account. | Business, international | ||||
| Euro RSCG aligns with MindShare. | Business, international | David Kilburn | |||
| Everybody's on the line. | Business, international | Marie-Claude Lortie | |||
| Game on. | Business, international | David Menzies | |||
| Gillette's billion-dollar baby. | Business, international | ||||
| GM's dealer image makeover. | Business, international | Paul Hoffman | |||
| GreenLine aims to seal deals. | Business, international | ||||
| Grey launches brand consultancy. | Business, international | ||||
| Groupaction buys Gosselin. | Business, international | ||||
| Holmes goes to H&M/FCB. | Business, international | ||||
| Holmes to chair Marketing Awards. | Business, international | ||||
| Hospital ad fights forced closure. | Business, international | Phil Novak | |||
| Hydro-Quebec's Transformer. | Business, international | Daniel Larouche | |||
| ICON Digitial Productions. | Business, international | ||||
| Israel markets its jubilee via controversial documentary. | Business, international | Norma Reveller | |||
| John Barnett exits Molson. | Business, international | ||||
| Just trying to be social. | Business, international | Tracy Buckingham | |||
| Kokanee tops field in Canadian promos. | Business, international | ||||
| Labatt cuts prices for holidays. | Business, international | ||||
| Levi reaches out. | Business, international | Miles, Kate; Bessner, Merle | |||
| Lexus, Parmalat and Energizer in a flurry of new agency hires. | Business, international | ||||
| Macmillan moves to Goldfarb. | Business, international | ||||
| Mapping out opportunities. | Business, international | Paul Schwets, Bonny Lee | |||
| Marketing a leisure life. | Business, international | Anita Lahey | |||
| Mega-database in the works. | Business, international | ||||
| Michigan company takes hold of phone ads. | Business, international | Ron Stang | |||
| Money matters. | Business, international | Krista Webster | |||
| Movenpick's Carrotti chops through clutter. | Business, international | Anna Luca | |||
| New figures on the Net's growth. | Business, international | ||||
| Olympics unplugged. | Business, international | Wendy Rosen | |||
| Pepsi trying to get closer to customers. | Business, international | Tarisa McAdams | |||
| Phonettix CEO asked to resign. | Business, international | ||||
| Power-packed snacks. | Business, international | Jack Kohane | |||
| Ring master. | Business, international | ||||
| Scotiabank reviews $12M ad account. | Business, international | ||||
| Seagram revamp will delayer and centralize marketing. | Business, international | Laura Mills | |||
| Selling to the techies. | Business, international | Alan Sharpe | |||
| Shaking up the business. | Business, international | David Carr | |||
| Southern exposure. | Business, international | Erik Heinrich | |||
| 'Splendid herb' mate makes a splash with U.S. drinkers. | Business, international | ||||
| Sydney outdoor space demands a premium. | Business, international | Chris Pritchard | |||
| Telmar Group Inc. | Business, international | ||||
| The bed Magee made. | Business, international | Diana Luciani | |||
| The Brisith Model. | Business, international | Jeremy Taylor-Riley | |||
| The empire builders: betting big on specialty TV. | Business, international | Holly Quan | |||
| The franchise-building effects of FSI. | Business, international | Wayne Mouland | |||
| The joy of experimentation. | Business, international | John J. Dunlop | |||
| The laptop shows its stuff. | Business, international | Patrick L. McLean | |||
| The last market. | Business, international | Anita Lahey | |||
| The new generics giant. | Business, international | Jack Kohane | |||
| The NHL takes a well-aimed shot at building fans in Japan. | Business, international | Norma Reveler | |||
| The people in the people meter debate. | Business, international | Barry Kiefl | |||
| The power of splat. | Business, international | Bryan Nykoliation | |||
| The Sun's rise in Ontario. | Business, international | Andrea Zoe Aster | |||
| Thinking about the box. | Business, international | ||||
| Too much of a good thing. | Business, international | Justin Smallbridge | |||
| Toys are a'changing. | Business, international | ||||
| Val-Pak triples its ad spending. | Business, international | ||||
| V&B chases its American Dream. | Business, international | Stan Sutter | |||
| V&B opens its Chicago office. | Business, international | ||||
| We're both #1. | Business, international | Mikala Fold | |||
| What lies ahead. | Business, international | ||||
| Why department stores will fail. | Business, international | Alan Gee | |||
| WPP's Brandz quantifies consumer brand loyalty. | Business, international | Noreen O'Leary | |||
| You do this; you die. | Business, international | Nancy Boomer | |||
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