| Journal of Marketing Management 1995 |
| Title | Subject | Authors |
|---|
| A comment on: the commodification of marketing knowledge. (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Baker, Michael J. |
| A comment on: the commodification of marketing knowledge. (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Carson, David |
| A marketing research in museums? | Business | McLean, Fiona |
| An analysis of response bias in executives' self-reports.(special issue on making marketing work) | Business | Mathews, Brian P., Diamantopoulos, Adamantios |
| A practical approach to maximizing customer retention in the credit card industry. | Business | Hamilton, Robert, Howcroft, J. Barry |
| Assessing the attractiveness of turbulent markets: the Ukrainian experience.(special issue on making marketing work) | Business | Bridgewater, Susan |
| Assessing the perceived risks associated with appointing planning consultants. | Business | Mitchell, Vincent-Wayne |
| Bank selection criteria - a student perspective. | Business | Thwaites, Des, Vere, Lizanne |
| Brands: the asset test.(accounting methods) | Business | Wood, Lisa M. |
| Business process reengineering and the commodification of managerial knowledge. (the impact of business process reengineering on managerial interests) | Business | Fincham, Robin |
| Changes in the way marketing is managed - a personal view. | Business | Broadbent, Simon |
| Channel structure, consumer involvement and perceived service quality: an empirical study of the distribution of a service. | Business | Csipak, James J., Chebat, Jean Charles, Venkatesan, Ven |
| Client base, age and competitive advantage in the services sector. | Business | Choi, Chong Ju, Hilton, Brian J. |
| Comment on: the commodification of marketing knowledge. (an analysis of the development of marketing knowledge) (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Greenley, Gordon |
| Compositional Perceptual Mapping using Chi-squared Tree Analysis and Correspondence Analysis.(brand management) | Business | Bendixen, Mike T. |
| Consumer research on sales promotions: a state-of-the art literature review. | Business | Chandon, Pierre |
| Correlates of first-brand loyalty. | Business | East, Robert, Hammond, Kathy, Harris, Patricia Roberts, Willson, Gill |
| Customer satisfaction measurement and management: a processual analysis.(special issue on making marketing work) | Business | Morgan, Neil A., Piercy, Nigel F. |
| Dimensions of customer orientation: an empirical investigation of the UK financial services sector.(special issue on making marketing work) | Business | Shipley, David, Egan, Colin |
| Editorial: making marketing work.(special issue on making marketing work)(Editorial) | Business | Jobber, David, Uncles, Mark |
| Exporting problems: the relevance of export development. | Business | Kaleka, Anna, Katsikeas, Constantine |
| Firm size: implications for achieving success in new industrial services. | Business | Brentani, Ulrike de |
| Improving the quality of services marketing: service (re)design is the critical link. | Business | Martin, Christopher, Payne, Adrian, Ballantyne, David |
| Internal marketing: concepts, measurement and application.(special issue on making marketing work) | Business | Foreman, Susan K., Money, Arthur H. |
| Manufacturer and retailer preceptions of in-store promotions in South Africa. | Business | Abratt, Russell, Bendixen, Mike, Plessis, Amanda du |
| Marketing bank services to corporate clients. | Business | Turnbull, Peter W., Demades, Maria |
| Marketing public sector services: concepts and characteristics. | Business | Butler, Patrick, Collins, Neil |
| Market research and the politics of new product development. | Business | Ennew, Christine T., Brown, Andrew D. |
| Marrying service providers and their clients: a relationship approach to services management. | Business | Beaton, Margaret, Beaton, Caron |
| Measuring service quality: is SERVQUAL now redundant? | Business | Smith, Anne M. |
| New product performance: keys to success, profitability and cycle time reduction. | Business | Cooper, Robert G., Kleinschmidt, Elko J. |
| New product planning: lessons from the Japanese experience. | Business | Reid, David M. |
| On the commodification of marketing knowledge: opening themes. | Business | Saren, Michael, Brownlie, Douglas |
| On the marketing of marketing knowledge. (response to article written by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Hunt, Shelby D. |
| Organizational positioning in retail financial services. | Business | Devlin, James F., Ennew, Christine T., Mirza, Meera |
| Perceived service quality and medical outcome: an interdisciplinary review and suggestions for future research. | Business | Schlegelmilch, Bodo B., Diamantopoulos, Adamantios, Murfin, David E. |
| POSIT-ive and negative aspects of the societal marketing concept: stakeholder conflcits for the tobacco industry. | Business | Carrigan, Marylyn |
| Product innovation in banking: how marketing works.(special issue on making marketing work) | Business | Johne, Axel, Pavlidis, Panos |
| Quality control versus innovation in research on marketing. (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Armstrong, J. Scott |
| Radical change through rigorous review? A commentary on the commodification of marketing knowledge. (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | McDonagh, Pierre |
| Reclaiming the subject: decommodifying marketing knowledge? | Business | Desmond, John |
| Service quality in further education: an insight into management perceptions of service quality and those of the actual service provider. | Business | Donaldson, Bill, Runciman, Frances |
| Sex 'n' shopping: a 'novel' approach to consumer research.(special issue on making marketing work) | Business | Brown, Stephen |
| Strategy formulation in declining industries: a biology paradigm. | Business | Taggart, J.H. |
| The commodification of marketing knowledge: it's not enough to count the numbers. (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Hubbard, Raymond |
| The eunuch's tale: reviewing reviewed. (an analysis of the reviewing process in academic marketing research) | Business | Brown, Stephen |
| The four faces of commodification in the development of marketing knowledge. (response to article by Douglas Brownlie and Michael Saren in this issue, p.619) | Business | Holbrook, Morris B. |
| The installed base effect: implications for the management of innovation. | Business | Kramer, Hugh E., Herbig, Paul, Howard, Carol A. |
| The internal market/external market framework and service quality: toward theory in services marketing. | Business | Brown, Stephen W., Bond, Edward U., III |
| The risks and rewards of design investment. | Business | Potter, Stephen, Bruce, Margaret, Roy, Robin |
| The role of retentions in how marketing managers change their strategic orientation.(retention studies) | Business | Rosa, joes Antonio, Dacko, scott G. |
| Towards an understanding of health care purchasing: The purchasing behaviour of general practice fundholders. | Business | Laing, Angus, Cotton, Seonaidh |
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