| Journal of the Academy of Marketing Science 2006 |
| Title | Subject | Authors |
|---|
| A cross-country construct validation of cognitive age. | Business | Bagozzi, Richard P., Barry, Thomas E., Auken, Stuart Van |
| Alliance orientation: conceptualization, measurement, and impact on market performance. | Business | Kandemir, Destan, Yaprak, Attila, Cavusgil, Tamer S. |
| A measure of long-term orientation: development and validation.(consumer culture) | Business | Bearden, William O., Nevins, Jennifer L., Money, Bruce R. |
| Attitude basis, certainty, and challenge alignment: a case of negative brand publicity. | Business | Netemeyer, Richard G., Biswas, Abhijit, Pullig, Chris |
| Audience judgments as the potential missing link between expert judgments and audience appeal: an illustration based on musical recordings of "my funny valentine". | Business | LaTour, Michael S., Holbrook, Morris B., Lacher, Kathleen T. |
| A voice from the silent masses: an exploratory and comparative analysis of noncomplainers. | Business | Brady, Michael K., Voorhees, Clay M., Horowitz, Davis M. |
| Brand portfolio, corporate image, and reputation: Managing brand deletions. | Business | Varadarajan, Rajan, DeFanti, Mark P., Busch, Paul S. |
| Brands matter: An empirical demonstration of the creation of shareholder value through branding. | Business | Madden, Thomas J., Fehle, Frank, Fournier, Susan |
| Building corporate associations: Consumer attributions for corporate socially responsible programs. | Business | Ellen, Pam Scholder, Webb, Deborah J., Mohr, Lois A. |
| Conflict management and innovation performance: an integrated contingency perspective. | Business | Song, Michael, Dyer, Barbara, Thieme, Jeffrey R. |
| Consumer ethnocentrism offline and online: the mediating role of marketing efforts and personality traits in the United States, South Korea, and India. | Business | Larsen, Trina, Jaju, Anupam, Kwak, Hyokjin |
| Consumer evaluations of corporate brand redeployments. | Business | Jaju, Anupam, Joiner, Christopher, Reddy, Srinivas K. |
| Consumer prefernce for product bundles: the role of reduced search costs. | Business | Harris, Judy, Blair, Edward A. |
| Coping with sales call anxiety: the role of sale perseverance and task concentration strategies. | Business | Verbeke, Willem, Bagozzi, Richard P., Belschak, Frank |
| Corporate identity and societal constituent. | Business | Handelman, Jay M. |
| Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. | Business | Menguc, Bulent, Auh, Seigyoung |
| Creating market anticipation: an exploratory examination of the effect of preannouncement behaviour on a new product's launch. | Business | Calantone, Roger, Schatzel, Kim |
| Defining and measuring recreational shopper identity. | Business | Guiry, Michael, Magi, Anne W., Lutz, Richard J. |
| Does success diminish competitive responsiveness? Reconciling conflicting perspectives. | Business | Jayachandran, Satish, Varadarajan, Rajan |
| Drawing inferences about others on the basis of corporate associations.(environmental responsibility ) | Business | Yoon, Yeosun, Gurhan-Canli, Zeynep, Bozok, Beyza |
| Driving organizational citizenship behaviors and sales person in-role behavior performance: The role of management control and perceived organizational support. | Business | Lane, Nikala, Cravens, David W., Piercy, Nigel F., Vorhies, Douglas W. |
| Enough is enough! When identification no longer prevents negative corporate associations. | Business | Kamins, Michael A., Einwiller, Sabine A., Fedorikhin, Alexander, Johnson, Allison R. |
| Functional compatibility risk and consumer preference for product bundles. | Business | Harris, Judy, Blair, Edward A. |
| Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions. | Business | Pratt, Michael G., Cardador, M. Teresa |
| Identity, identification, and relationship through social alliances. | Business | Berger, Ida E., Cunningham, Peggy H., Drumwright, Minette E. |
| Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology.(organizational image) | Business | Pratt, Michael G., Brown, Tom J., Dacin, Peter A., Whetten, David A. |
| Imperfect information: The persistence of price dispersion on the web. | Business | Grewal, Dhruv, Lindsey-Mullikin, Joan |
| Information system innovations and supply chain management: channel relationships and firm performance. | Business | Calantone, Roger J., Cavusgil, S. Tamer, Kim, Daekwan |
| Interorganizational teams as boundary spanners between supplier and customer companies. | Business | Stock, Ruth Maria |
| Linking employee confidence to performance: a study of self-managing service teams. | Business | de Ruyter, Ko, Wetzels, Martin, de Jong, Ad |
| Materialism, status signaling, and product satisfaction. | Business | Wallendorf, Melanie, Wang, Jeff |
| National culture and industrial buyer-seller relationships in the United States and Latin America. | Business | Sharma, Subhash, Hewett, Kelly, Money, Bruce R. |
| Nonresponse and generalizability in academic research.(Editorial) | Business | Zinkhan, George M., Blair, Edward |
| Psychological climate, empowerment, leadership style, and customer-oriented selling: an analysis of the sales manager- salesperson dyad. | Business | Bush, Alan J., Martin, Craig A. |
| Research traditions and patterns in marketing scholarship. | Business | Zinkhan, George M. |
| Seeking exclusivity over a brand naming system? The McDonald's experience.(McDonald's Corp. v. Future Enterprises Pte Ltd.) | Business | Leong, Susanna H. S., Lwin, May O. |
| Service quality, trust, specific asset investment, and expertise: direct and indirect effects in a satisfaction-loyalty framework. | Business | Droge, Cornelia, Chiou, Jyh-Shen |
| Service sabotage: a study of antecedents and consequences. | Business | Harris, Lloyd C., Ogbonne, Emmanuel |
| Setting the stage for creative new products: investigating the idea fruition process. | Business | Griffiths-Hemans, Janice, Grover, Rajiv |
| The consumer quest for authenticity: the multiplicity of meanings within the MG subculture of consumption.(Marvel Graphics ) | Business | Leigh, Thomas W., Peters, Cara, Shelton, Jeremy |
| The differing roles of success drivers across sequential channels: an application to the motion picture industry. | Business | Hennig-Thurau, Thorsten, Houston, Mark B., Walsh, Gianfranco |
| The hunt for online trademark infringers: the internet, gray markets, and the low collide.(Philip Morris USA, Inc. v. Otamedia Ltd.) | Business | Hill, C. Jeanne, Vetter, William |
| The influence of corporate character on customers and employees: Exploring similarities and differences. | Business | Davies, Gary, Chun, Rosa |
| The moderating effect of organizational cohesiveness in knowledge use and new product development. | Business | Brockman, Beverly K., Morgan, Robert M. |
| The moderating role of the price frame on the effects of price range and the number of competitors on consumers' search intentions. | Business | Grewal, Dhruv, Lindset-Mullikin, Joan |
| The Penguin's window: Corporate brands from an open-source perspective. | Business | Berthon, Pierre, Watson, Richard T., Pitt, Leyland F., Zinkhan, George, Wynn, Donald |
| The relationship of learning and memory with organizational performance: the moderating role of turbulence. | Business | Sivakumar, K., Hanvanich, Sangphet, Hult, Tomas M. |
| The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. | Business | Bhattacharya, C. B., Sen, Sankar, Korschun, Daniel |
| The world wide reach of the internet: can a company protect itself from the jurisdiction of foreign courts?(Gutnick v. Dow Jones & Company Inc.) | Business | Keaty, Anne, Viguerie, Robert, Srivastava, Rajesh |
| Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals. | Business | Aiken, Damon K., Boush, David M. |
| What does brand mean? Historical-analysis method and construct definition. | Business | Stern, Barbara B. |
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