| Marketing Research: A Magazine of Management & Applications 2003 |
| Title | Subject | Authors |
|---|
| Borrowing from our neighbors: a different approach to multivariate analysis. | Business | Deal, ken |
| Brands that get noticed. | Business | Greenfield, Andrew |
| Cluster analysis gets complicated. | Business | Sambandam, Rajan |
| Consumer research in the land of OZ. | Business | Liefeld, John P. |
| Crossing the bridge.(methods of obtaining useful opinions from focus groups) | Business | Henderson, Noami R. |
| Cyber surveys come of age. | Business | Ray, Nina M., Tabor, Sharon W. |
| Do-it yourself Internet surveys. | Business | Deal, ken |
| Driving your market: values research helps create a market-driving strategy. | Business | Whitlark, David B., Allred, Chad |
| Dual considerations.(analysis of consumer preferences in brand choice) | Business | Green, Paul E., Krieger, Abba M., Wind, Yoram (Jerry) |
| Enjoy the view: ground rules for observing focus groups. | Business | Henderson, Naomi R. |
| Expectations vs. Reality: How do prescription drugs grow? | Business | Ehrenberg, Andrew, Stern, Philip |
| First the bad news: what's the best way to report negative qualitative data to clients? | Business | Henderson, Naomi R. |
| How do you measure the customer experience? | Business | Wyner, Gordon A. |
| In defense of clients.(understand the customer from the customer point of view) | Business | Henderson, Naomi R. |
| I read about it online: web-based product reviews provide a wealth of information for marketers. | Business | Peterson, Robin T., Zhilin Yang |
| It's all just psychometric dithering.(reponses to rating scale) | Business | Liefeld, John P. |
| Maladies of market segmentation. | Business | Grapentine, Terry, Boomgaarden, Randy |
| No common desiderata for measurement.(measurement of consumer satisfaction) | Business | Wittink, Dick R. |
| One size doesn't fit all.(methods of market analysis) | Business | Wyner, Gordon A. |
| Out-of-focus.(management of focus groups) | Business | Rook, Dennis W. |
| Passion vs. dispassion.(marketers interest and responsibility for contributing towards growth initiatives) | Business | Huppertz, John W. |
| Political poll disclosure: a Virginia law imposes limits on research. | Business | Gillin, Donna L. |
| Reinventing research design.(market research) | Business | Wyner, Gordon A. |
| Scales: still problematic 10 years later.(rating scales for quality measurement) | Business | Grapentine, Terry |
| Scorecards and more: the value is in how you use them. | Business | Wyner, Gordon A. |
| Specifying your market's boundaries. | Business | Fennell, Geraldine, Allenby, Greg M. |
| Strategic research design.(market research methodology) | Business | Vriens, Marco |
| The art of scale development.(methods of measuring market research) | Business | Agarwal, Sanjeev |
| The best of both worlds: combining phone and internet research creates more targeted results. | Business | Willems, Pieter, Oosterveld, Paul |
| The fallacy of "getting paid for your opinions".(problems with paying consumers to participate in research studies) | Business | Gillin, Donna L. |
| The hard impact of the soft touch: how to use brand-positioning attributes in conjoint analysis. | Business | Vriens, Marco, Frazier, Curtis |
| The measurement imperative.(effective methods of measuring customer satisfaction) | Business | Wittink, Dick R., Bayer, Leonard R. |
| The missing link: cause and effect linkages make marketing scorecards more valuable.(customer behavior management) | Business | Lundby, Kyle, Rasinowich, Colleen |
| The November 2002 elections: what do they mean for survey research? | Business | Gillin, Donna L. |
| The science of scale interpretation.(evaluation of rating scale) | Business | Devlin, Susan J. |
| The science of shopping.(product placement and location in supermarkets and the effects on sales) | Business | Sorensen, Herb |
| Understanding differences: a new way to extend latent class analysis to preference data. | Business | Deal, Ken |
| Wording matters.(wording on rating scale) | Business | Schmalensee, Diane H. |
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