The Journal of Services Marketing 2003 |
Title | Subject | Authors |
A model of fan identification: antecedents and sponsorship outcomes. | Business | Swanson, Scott R., Gwinner, Kevin |
An empirical examination of factors influencing the internationalization of service firms. | Business | Griffith, David A., Javalgi, Rajshekhar G., White, D. Steven |
A non-profit's affinity marketing aims at building a community feeling.(Beta Gamma Sigma) | Business | Pitta, Dennis |
Antecedents to consumers' disclosing intimacy with service employees. | Business | Hansen, Havard |
A proposed model of the descriptors of service process. | Business | Mayer, Karl J., Bowen, John T., Moulton, Margaret R. |
Choosing leisure services: the effects of consumer timestyle. | Business | Ratneshwar, S., Cotte, June |
Critical mass and economies of scale in the supply of services by business support organizations. | Business | Bratton, William J., Bennett, Robert J., Robson, Paul J.A. |
Direct marketing in non-profit services: investigating the case of the arts industry. | Business | Arnold, Mark J., Tapp, Shelley R. |
Exploring managers' implicit theories of atmospheric music: comparing academic analysis to industry insight. | Business | Areni, Charles S. |
How do consumers evaluate Internet retail service quality? | Business | Trocchia, Philip J., Janda, Swinder |
How intangibility affects perceived risk: the moderating role of knowledge and involvement. | Business | Laroche, Michel, Bergeron, Jasmin, Goutaland, Christine |
Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study. | Business | Boshoff, Christo, Klemz, Bruce R., Newberry, C. Robert |
Marketing: is it still "just advertising"? The experiences of accounting firms as a guide for other professional service firms. | Business | McNeilly, Kevin M., Barr, Terri Feldman |
Patient care teams and customer satisfaction: the role of team cohesion. | Business | Deeter-Schmelz, Dawn R., Kennedy, Karen Norman |
Professional service relationships: a multi-context study of factors impacting satisfaction, re-patronization, and recommendations. | Business | Hausman, Angela V. |
Services quality dimensions of Internet retailing: an exploratory analysis. | Business | Peterson, Robin T., Zhilin Yang, Shaohan Cai |
Straining the information processing ability of humans: American Express. | Business | Pitta, Dennis |
The effects of consumer expertise on evoked set size and service loyalty. | Business | Wirtz, Jochen, Mattila, Anna S. |
The effects of locational convenience on customer repurchase intentions across service types. | Business | Jones, Michael A., Beatty, Sharon E., Mothersbaugh, David L. |
The effects of perceptual processes on the measurement of service quality. | Business | Palmer, Adrian, O'Neill, Martin |
The future of services marketing: forecasts from ten services experts. | Business | Grove, Stephen J., Fisk, Raymond P., John, Joby |
The influence of mass communication and time on satisfaction and loyalty. | Business | Powers, Thomas L., Bendall-Lyon, Dawn |
The relationship between Internet use and perceived performance in retail and professional service firms. | Business | McColl-Kennedy, Janet R., Drennan, Judy |
The relationship of differential loci with perceived quality and behavioral intentions. | Business | Swanson, Scott R., Davis, J. Charlene |
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