| The Journal of Services Marketing 2007 |
| Title | Subject | Authors |
|---|
| An experimental investigation of the use of brand extension and co-branding strategies in the arts. | Business | d'Astous, Alain, Colbert, Francois, Fournier, Marilyne |
| An exploration of relational customers' response to service failure.(consumer behavior and service failure ) | Business | Beverland, Michael, Minahan, Stella, Hedrick, Natalie |
| An exploratory study of employee turnover indicators as predictors of customer satisfaction. | Business | Hurley, Robert F., Estelami, Hooman |
| A proposed multi-dimensional approach to evaluating service recovery. | Business | Tsarenko, Yelena, Polonsky, Michael Jay, Bhandari, Mahesh S. |
| A service effort allocation model for assessing customer lifetime value in service marketing.(customer relationship management in services industry) | Business | Sudharshan, D., Petruzzi, Nicholas C., Ben Shaw-Ching Liu |
| Banking patronage motives of the urban informal poor.(urban poor and banking services ) | Business | Abratt, Russell, Bendixen, Mike, Saunders, Stephen Graham |
| Customer orientation, relationship quality, and relational benefits to the firm. | Business | Macintosh, Gerrard |
| Customers' psychological needs in different service industries. | Business | Chung-Herrera, Beth G. |
| Demographic correlates of loyalty in a service context. | Business | Patterson, Paul G. |
| Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator.(cost control methodologies ) | Business | Ng, Irene C.L. |
| How consumers with disabilities perceive "welcome" in retail servicescapes: a critical incident study. | Business | Baker, Stacey Menzel, Holland, Jonna, Kaufman-Scarborough, Carol |
| Maintaining customer relationships in high credence services. | Business | Bell, Simon J., Eisingerich, Andreas B. |
| Regaining a seat at the table: marketing management and the e-service opportunity.(Case study) | Business | Hughes, Tim |
| Services purchased at brick and mortar versus online stores, and shopping motivation. | Business | Paswan, Audhesh K., Ganesh, Gopala, Rajamma, Rajasree K. |
| The complexity of relationship marketing for service customers. | Business | Ward, Tony, Dagger, Tracey S. |
| The conceptual domain of service loyalty: how many dimensions?(customer loyalty in services marketing ) | Business | Jones, Tim, Taylor, Shirley F. |
| The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty. | Business | Paswan, Audhesh K., Spears, Nancy, Ganesh, Gopala |
| The evaluation stage in the service elimination decision-making process: evidence from the UK financial services sector. | Business | Argouslidis, Paraskevas C. |
| The service recovery paradox: justifiable theory or smoldering myth? | Business | Honeycutt, Earl D., Jr., Ford, John B., Magnini, Vincent P., Markowski, Edward P. |
| To do or not to do: the dilemma of technology-based service improvement.(technology based strategy for customer satisfaction ) | Business | Timmor, Yaron, Rymon, Talia |
| Trading places redux: employees as customers, customers as employees.(internal marketing strategy ) | Business | Martin, Charles L., Bowers, Michael R. |
| Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation.(attorneys in marketing departments of multinational corporations) | Business | Koku, Paul Sergius |
| Understanding (customer-based) brand equity in financial services. | Business | Taylor, Steven A., Hunter, Gary L., Lindberg, Deborah L. |
| Zone-of-tolerance moderates the service quality-outcome relationship.(customer services quality) | Business | Sweeney, Jillian C., Yap, Kenneth B. |
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