| Marketing & Research Today (Netherlands) 1997 |
| Title | Subject | Authors |
|---|
| AUDE integral information analysis derived from consumer panels and audience panels. | Business, international | Alos, Joan S., Nafria, Eduard |
| Brand consultants' perspectives on the concept of 'the brand'. | Business, international | de Chernatony, Leslie, Riley, Francesca Dall'Olmo |
| Brazilian teenagers go global - sharing values and brands. | Business, international | Troiano, Jaime |
| Can scanner data achieve their potential in Europe? New questions, new solutions. | Business, international | Bowles, Tim, Charbit, Claude |
| Capturing the complexity of advertising perceptions. | Business, international | Branthwaite, Alan, Swindells, Alan |
| China's Generation III Viable target segment and implications for marketing communications.(Chinese consumer lifestyles and marketing prospects) | Business, international | Ariga, Masaru, Yasue, Mariko, Gu Xiang Wen |
| Convergence or divergence in European market research practices? | Business, international | Czellar, Sandor, Denis, Jean-Emile, Lee, Jue-Young |
| Creativity and its implications for advertising development and research techniques. | Business, international | Spence, Scott, Yasuda, Aurora, Alvarez, Christina Franciso |
| Customer satisfaction in the distribution line Argentine experiences. | Business, international | Schmeichel, Norah |
| Datadia - daily newspaper editorial follow-up. | Business, international | Nogueira, Eneida, Nunes Cesar, Renata, Panella, Christina |
| Does luxury have a home country? An investigation of country images in Europe. | Business, international | Dubois, Bernard, Paternault, Claire |
| Drilling or mining? Handling and analysis of data between now and the year 2000. | Business, international | Antoniou, Tony |
| Hair and cosmetic products in the Japanese market.(research to define the Japanese market) | Business, international | Becker, Catherine |
| Is Asia different? Defining a strategy to serve multi-national clients in the region.(international research buying trends in Asia) | Business, international | Banks, Roger |
| Is there one global village for our future generation? Talking to 7-12 year olds around the world. | Business, international | Carey, George, Zhao, Xiaoyan, Chiaramonte, Joan, Eden, David |
| Justifying our advertising budgets. (advertising theory and approaches) | Business, international | Ehrenberg, Andrew, Barnard, Neil, Scriven, John |
| Laddering. (data assembly and analysis techniques) | Business, international | Martins de Andrade Meirelles Reis, Ana Helena |
| Long run loyalty: an exploratory study. | Business, international | Stern, Philip |
| Major factors influencing the 'noting of business-to-business advertisements'. | Business, international | Schaefer, Wolfgang. |
| Management of respondents' motivation to lower the desertion rate in panels in emerging countries: the case of Talca, Chile. | Business, international | Zamora, Jorge |
| Relationship Marketing - The Emperor's new clothes or a paradigm shift? | Business, international | Gummesson, Evert |
| Television viewing and programme appreciation. | Business, international | Rolland, Asle |
| The changing faces of Chinese women.(marketing research on Chinese females) | Business, international | Yim Ling Sum |
| The new marketing: what does 'customer focus' now mean? | Business, international | Brookes, Richard, Little, Victoria |
| What are student education and educational related needs? | Business, international | Lin, Lily |
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