DM News 1998 Theresa Howard - Abstracts
| DM News 1998 Theresa Howard | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| 3 brands in 30 minutes | Construction and materials industries | Theresa Howard | |||
| AT&T, Hewlett-Packard hook up in marketing alliance. | Construction and materials industries | Theresa Howard | |||
| AT&T Solutions starts up multimedia division. | Construction and materials industries | Theresa Howard | |||
| Bell Atlantic combines general, DRTV media buying. | Construction and materials industries | Theresa Howard | |||
| BMW uses DM to drive attendance to road shows. | Construction and materials industries | Theresa Howard | |||
| Cataloger chases female athletes. | Construction and materials industries | Theresa Howard | |||
| Charter Hospitals tests infomercial for treatments. | Construction and materials industries | Theresa Howard | |||
| Chesebrough-Ponds tests first infomercials for age cream. | Construction and materials industries | Theresa Howard | |||
| Cincinnati Bell spins off Convergys. | Construction and materials industries | Theresa Howard | |||
| Coca-Cola adds fizz to its summer promotion. | Construction and materials industries | Theresa Howard | |||
| Columbia House changes music club strategy. | Construction and materials industries | Theresa Howard | |||
| Columbia House seeks to corner DVD market with new movie club. | Construction and materials industries | Theresa Howard | |||
| False claim prompts FTC to create ad guidelines. | Construction and materials industries | Theresa Howard | |||
| First CBS book and CD offer receives lukewarm response. | Construction and materials industries | Theresa Howard | |||
| Fit TV network hires WorldLink as exclusive paid programming sales rep. | Construction and materials industries | Theresa Howard | |||
| Hanes airs program for T-ShirtMaker software. | Construction and materials industries | Theresa Howard | |||
| Home Depot launches second spot campaign for Home Improvement. | Construction and materials industries | Theresa Howard | |||
| Honda moves to reduce consumer abandon rates. | Construction and materials industries | Theresa Howard | |||
| Links Direct features pro golfer to drive sales. | Construction and materials industries | Theresa Howard | |||
| Liz Claiborne throws Curve to Macy's. | Construction and materials industries | Theresa Howard | |||
| Maxalt joins crowded field in DRTV promotion. | Construction and materials industries | Theresa Howard | |||
| Mother's Day generates increase in call volume, sales. | Construction and materials industries | Theresa Howard | |||
| Nike set to run with two new product lines. | Construction and materials industries | Theresa Howard | |||
| Philips-Magnox revises successful ad. | Construction and materials industries | Theresa Howard | |||
| Philips turns to Sitel for call handling. | Construction and materials industries | Theresa Howard | |||
| Schering-Plough readies Claratin promos. | Construction and materials industries | Theresa Howard | |||
| Sears chooses the human touch over IVR. | Construction and materials industries | Theresa Howard | |||
| Synergistic selling. | Construction and materials industries | Theresa Howard | |||
| The Gap expands service into same-day delivery. | Construction and materials industries | Theresa Howard | |||
| Time-share company wants reps to "think vacation." | Construction and materials industries | Theresa Howard | |||
| Time Warner, Kessler blast TV drug ads. | Construction and materials industries | Theresa Howard | |||
| Time Warner spreads goodwill. | Construction and materials industries | Theresa Howard | |||
| TSIG places hopes in new execs. | Construction and materials industries | Theresa Howard | |||
| Year after launch, Smart Nails doubles informercial media spending. | Construction and materials industries | Theresa Howard | |||
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.