Marketing & Media Decisions 1984 - Abstracts

Marketing & Media Decisions 1984
TitleSubjectAuthors
1984 - A Year of Golden Opportunity.BusinessJ.J. Meskil
"3M hears you" - being a good listener pays off.BusinessDiane Lacey
Admiral's one shot television punch.BusinessFred Gardner
Agencies in '83; Biggest Did Best.BusinessM. Block
All the Darn Thing Does Is Play Pacman.Business 
A Matter of Issues.BusinessP. Zuckerman
An Up and Down Year for Media.Business 
As Simple as One-Two-Three.BusinessG. Urrows
AT & T's biggest explaining job.BusinessJim Brunson
AT&T's Biggest Explaining Job.Business 
AT&T's Decoder To Spirit Videotex.Business 
Audience Segmentation Hits Hollywood.Business 
Cable's 1984 Outlook.Business 
Canon Catapults Ahead in New Copier Sales.BusinessD.M. Kelly
Charlie Chaplin Is Alive and Well.BusinessV. Gay
Chiselling Out Consumer Profiles.Business 
Developing Corporate Identity.BusinessA. Karo
Diet Coke Takes Aim at Number Two.BusinessS. Rifkin, F. Garner
Don't Let the Microchips Fall Where They May.BusinessG. Leon
Economic Expectations: Still a Concern.Business 
Get Ready for the Video Generation.BusinessS.J. Fajen
'Global Villages' Mean Changes.BusinessA. Banks
Have You QMRed Your Media Lately?BusinessA. Smith
High Hopes for Fledglings.BusinessC. Swan
How Do Liquor Marketers Advertise?BusinessH. Maneloveg
How Effective Are Advertorials?BusinessL. Kaufman
How to Avoid New Product Blues.BusinessL.P. Nelson
How to Make the Marriage Work.BusinessH.J. Kaufman
How to Pick the Right Agency: Part Two.Business 
IMS Gets the Numbers Together.BusinessC. Lechten
Interpreting the Cable TV Rating Surveys.BusinessE. Papazian
It Takes Two to Tango, Part One.Business 
Jim Thompson Tells How Philip Morris Hit the Top.Business 
Kostyra's Credo: Find the White Peas.Business 
Local Meter Measurement Expanding.Business 
Magazine Audience Measurements: Isn't It Time for a Review And Appraisal?BusinessE. Papazian
Media and Creative - A Closer Marriage.BusinessD.G. Halliday
Media and Creativity.BusinessH. Maneloveg
Media Planning - A Discipline.BusinessD. Sibley
Media Strategies for the Information Age.BusinessB. Peller
Networks Keep Word about Clutter.BusinessJ. Otter
New Programs and Profits Clash.BusinessA. Gerster
Newspapers Byte on SAU Program.BusinessL.M. Kaufman
Newspapers in State of Transition.BusinessR. McArdle
No Salesman Should Ever Call on a Stranger.BusinessS. Raddock
Office Automation.BusinessL. Jereski
One Step Market Analysis.BusinessL. Brewster
Out of Sight - Yet Top-of-Mind.BusinessG. Leon
Phone-a Loan Rings up New Business Downunder.BusinessB. Bullpit
Piggyback Ride on the Orange Blossom Special.BusinessS. Norton
Pumping New Life into Old Products.BusinessA.M. York
Radio: A Perfect Medium for Black Consumer Market.BusinessK. Newell
Regardless of size barter will boom.BusinessMarianne Paskowski
Segmenting Not Marketing.BusinessD.C. Lehmkuhl
Showing Industry How to Save Energy.BusinessK. Watterson
Sony, Time Shifting and Modern Times.Business 
Suburban Papers Add to Metro Buy.BusinessT. Spasari
Talking Their Way to the Next Step.BusinessN. Gelband
Teaching Computers to Talk to Phones.BusinessT.J. Murphy
The Advantage of Narrowcasting.BusinessH. Katz
The Changing Environment in Business Marketing.BusinessW.A. Marsteller
The Future...without the Shock.BusinessD. Lacey
'Three M Hears You' - Being a Good Listener Pays Off.BusinessD. Lacey
TV is Still the Audience Favorite.BusinessH. Johnston
Utilizing the '800' Number.BusinessJ. Ashby
Video Club Pay TV Hybrid Debuts.Business 
Videotex Part Three: Who Wants It, for What and Why?BusinessV. Vilardi
What About the Clutter Problem?BusinessA.J. Molesphine
What Do You Do with a High Quality No-Profile Company?BusinessR. Carpenter
When Men Do the Shopping.BusinessL.D. Kelley
When Your Only Customer Is the Federal Government.BusinessB.B. Buchholz
Why GM Lets George Do It.Business 
Why GM lets George do it. (General Motors sponsoring of mini-series on George Washington)BusinessJohn W. McNulty
Why Informational Is a Good Bet.BusinessR. Kaatz
Young Upstart in a $500 Million Market for Anti-Ulcer Medication.BusinessG. Urrows
Zapping - A Modest Proposal.BusinessR. Kostyra
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