| The New York Times 2000 Stuart Elliott |
| Title | Subject | Authors |
|---|
| ABC goes in search of a younger audience for its soap operas.(new ad campaign for ABC Daytime division to encourage younger TV viewers to sample soap operas)(Advertising) | News, opinion and commentary | Stuart Elliott |
| ABC tries to bring its longtime 'dot' logo into prominence with a new campaign.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A big new Internet services company is determined to make its entry with a splash.(MarchFirst Inc.)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A campaign stresses customized beauty products sold online.(ad campaign fro Reflect.com Web sites features whimsical drawings and paintings by Trisha Krauss)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A coalition of marketers is accelerating efforts to sponsor 'family friendly' prime-time television.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Ad agencies are warily sizing up their dot-com clients after the market maelstrom.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Ads speak to Asian-Americans.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Advertising: some experts of spin offer advice to Microsoft on how to reach consumers' hearts and minds.(Richard Laermer, Trish Adams, Chris Wall, and Ed Gyurko)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Agassi may have the answers for Twinlab, but not for this year's French Open.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Agencies and clients offer guidelines for the consultants who help them meet one another.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| A logistics problem prompts the Four A's conference to reassess its format and agenda.(American Assoc. of Advertising Agencies)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic.(Advertising) | News, opinion and commentary | Stuart Elliott |
| An agency creates an offshoot to build stronger links between advertisers and customers.(Kirshenbaum Bond & Partners's Dotglu unit)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| An agency moves to consolidate its media services in a diversifying consumer market.(B Com3 Group)(Advertising) | News, opinion and commentary | Stuart Elliott |
| An annual survey of agency-client relations shows that tensions have eased in many areas.(2000 Salz Survey of Advertiser-Agency Relations done by Nancy L. Sulz Consulting, New York City)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A new look for an old standby: Con Edison revamps its corporate image.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A new measure for Internet sponsorships in the search for a viable online business model.(Sponsorship Effectiveness Index)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| An informal survey finds don't ask, don't tell is still observed on Madison Avenue.(Advertising) | News, opinion and commentary | Stuart Elliott |
| An online ad-server hopes to stimulate its growth with $57 million form investors.(Advertising.com)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Another starry year for the industry: dot-comedies, some electoral spoofs and 2 dead dogs.(overview of the year 2000 in advertising)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A research firm devises an index intended to help companies better measure their online visibility.(Word of Net's visibility index)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A rocket backfires on Madison Avenue with the Oldsmobile news.(General Motors Corp. to close Oldsmobile Div.)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A study says many traditional marketers are quickly becoming devotees of cyberspace.(4th edition of study entitled 'Web Site Management and Internet Adveritsing Trends')(Advertising) | News, opinion and commentary | Stuart Elliott |
| A summer slowdown in sales spurs additional efforts by archrivals Pizza Hut and Domino's.(Advertising) | News, opinion and commentary | Stuart Elliott |
| At an annual management conference, agencies vow to 'lean forward' into the online world.(American Association of Advertising Agencies conference, Southampton, Bermuda)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Behind Levi's new campaign, hopeful hand-wringing.(ad campaign aims to attract 18-24-year-olds without alienating older customers)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Clear Channel in $3 billion deal to acquire SFX Entertainment.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Despite up-and-down ratings, marketers still flock to the Academy Awards broadcast.(Pepsico, Eastman Kodak and other advertisers)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Elaborate musical commercials are making a comeback.(TV commercials)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Estee Lauder, BMW, MySimon.com and Hibernia make new account assignments.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Expensive Super Bowl spots seem to work for many dot-coms as traffic to their sites grows.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Favoring creativity, Heineken will take its U.S. campaign to a world audience.(expands its relationship with New York office of Lowe Lintas & Partners Worldwide)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Fifty years of Coca-Cola TV commercials will enter the halls of the Library of Congress.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Forbes and Fortune are trying to bolster circulation among business movers and shakers.(with new ad campaigns)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Ford's campaign for its Focus car will be remade into a hybrid of television and online media.(Ford Motor Co. 'dot-commercials')(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| General Motors drops Ayer in favor of McCann-Erickson as agency for corporate advertising.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Get ready: that guy from Brooklyn asks 20 more questions on advertising, marketing and media.(advertising and marketing gaffes and anecdotes)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Giants engage in battle for billings as DaimlerChrysler conducts assignment review.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Guinness tries a lighter image and a heavier budget to sell its stout to a new generation.(Guinness Bass Import Co.)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Hard to believe, but the direct marketer Draft Worldwide will acquire the iconoclastic AG.(AG Worldwide, the brand strategy and ad agency)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Hewlett-Packard sends Amazon.com a big 'thank you' just in time for the holidays.(new co-marketing campaign for Hewlett-Packard and Amazon.com)(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a break from its meat-and-potatoes past, ABC creates a unified front for sales and marketing.(plan to refocus ABC Television Network's sales, via a new unit, ABC Unlimited)(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a fit of winter restlessness, two agencies reorganize, three enter deals and two align.(Gunderson Partners, FCB Worldwide; Publicis S.A. buys DeWitt Media, Hawkeye Communications buys Ffwd Group, London, and Omnicom buys Millsport L.L.C.; Dentsu U.S.A. allies with Oasis Advertising)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| In a surprise, Kmart gives a $100 million account to the New York office of TBWA/Chiat/Day.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Interpublic Group names coordinator of its increasingly diversifed units.(Bruce S. Nelson)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Interpublic Group strives for a balance between traditional advertising and new services.(new president John J. Dooner Jr.plans reorganization of the Allied Communications Group)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Interpublic takes on challenging new role in defining the brand essence of Coke Classic.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott, Greg Winter |
| It's Thanksgiving Friday, so follow the questions into a 'Chad, Chad, Chad, Chad World.'(20 questions regarding humorous moments in advertising, media and marketing) | News, opinion and commentary | Stuart Elliott |
| J. Walter Thompson will acquire Tonic 360 of San Francisco to help with interactive marketing.(Advertising) | News, opinion and commentary | Stuart Elliott |
| K2 Design branches out into the risky realm of wireless services with acqisition of SilverCube.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Loews Cineplex plans interactive displays of commercial video clips in theater lobbies.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Madison Avenue considers the benefits and drawbacks of media megadeals.(Tribune Co. purchase of the Times Mirror Co.)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Madison Avenue cranks into high gear, with some major accounts shifting agencies.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Madison Avenue goes west, and it's chocolate perks, Frankie Avalon redux and casual dress.(highlights of, and anecdotes from Association of National Advertisers conference, Dana Point, California)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Madison Avenue moves to reassure Wall Street on reports of slower ad-spending growth.(at conferences held by Credit Suisse First Boston and UBS Warburg)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Madison Ave. rushes to complete several deals before an extra-long holiday weekend occurs.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Major developments affect the national accounts of J.C. Penney, H & R Block and Lucent.(Accounts)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Many big brand names steer clear of the 'Dr. Laura' show.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Marketers bet on the concept of good luck as a selling tool.(Lucky magazine, At Home's Mr. Lucky ads, revival of Lucky Strike cigarettes, Lucky Charms cereal)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Martina Navratilova enters the national mainstream market in a campaign for Subaru.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Morgan Anderson Consulting forms a unit for marketers in the new economy.(Advertising) | News, opinion and commentary | Stuart Elliott |
| New ad agency prefers a homespun approach in pitching whiskey to savvy consumers.(Hayseed House)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Offbeat TV shows test agencies' skills.(Company Business and Marketing)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Olympic TV commercials win few gold medals.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Omnicom and Grey shore up fast-growing media businesses with reorganizations.(Omnicom Group; Grey Advertising Inc.)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Omnicom wins advertising's big race by gaining the consolidated account of the Chrysler Group.(Advertising) | News, opinion and commentary | Stuart Elliott |
| On adding value at a trailblazing company.(interview with WPP Group's Sir Martin Sorrell)(Advertising)(Interview) | News, opinion and commentary | Stuart Elliott |
| Publicis said to be ready to buy Saatchi in stock deal.(Publicis S.A.; Saatchi & Saatchi)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Rockport is trying to change its stodgy image with a redesign of its shoes and a new campaign.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Spin like dervishes, then stop to think.(pubic relations for Internet companies)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Taco Bell abruptly drops the agency that created its popular wisecracking spokesdog.(TBWA/Chiat/Day)(Advertising) | News, opinion and commentary | Stuart Elliott |
| The $1.9 billion Saatchi deal vaults Publicis to the top tier.(Saatchi & Saatchi; includes related information)(Advertising) | News, opinion and commentary | Stuart Elliott |
| The agency that gave us a salvo of gerbils tries a more direct sell for Disney's Go.com unit.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The always restless Burger King again has the urge to take a new approach in its marketing.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| The Kool cigarette brand starts a campaign to emphasize that it 'built the house of menthol.'(Advertising) | News, opinion and commentary | Stuart Elliott |
| The new economy causes a shift in the way two Madison Avenue agencies serve clients.(Messner Vetere Berger McNamee Schmetterer/Euro RSCH, Mezzina/Brown)(Advertising) | News, opinion and commentary | Stuart Elliott |
| The new Land Rover campaign gets personal by highlighting small, everyday acts of courage.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The Showtime Network prepares a $10 million campaign blitz for its 'Queer as Folk' series.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The top speakers at a nationl conference talk freely, at last.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The U.S. government loosens up in a campaign to promote the new dollar coin.(ad campaign to promote the new, golden Sacagawea dollar coin features a hip George Washington)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Three big advertising agencies kick off a worldwide partnership.(Leo Group, MacManus Group and Dentsu Inc. merge to form B Com3 Group)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Time Inc. decides a magazine about simplifying life might strike a chord among harried readers.(Real Simple)(Advertising) | News, opinion and commentary | Stuart Elliott |
| TiVo teams up with the Omnicom Group to tell the world about digital video recorders.(Omnicom agencies will be able to test alternative ways of advertising that make the most of TiVo's time-shifting technology)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Tough, but often humorous talk as Madison Avenue confronts the subject of diversity.('Creatively Incorrect' conference, held by the Advertising Club of New York)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| TV campaigns creating some controversy during the Summer Games.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Two forecasters say the growth in industry revenue will slow moderately in the year to come.(presentations at 2000 UBS Warburg Media Conference in New York City)(Advertising) | News, opinion and commentary | Stuart Elliott |
| United Airlines reviewing its two agencies to choose one for a global outlook.(Fallon Worldwide; Young & Rubicam Advertising)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott, Allison Fass |
| When imitiation is a sincere form of wanting to make an impact - and not plagiarism.(TV spots for Colombian coffee and Michelob Light beer)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Young & Rubicam holds onto a MetLife account amid a flurry of change and consolidation.(Metropolitan Life Insurance)(Advertising) | News, opinion and commentary | Stuart Elliott |
| 'Youth' rhymes with 'Truth,' and both are central to a big new national campaign against smoking.(Advertising) | News, opinion and commentary | Stuart Elliott |
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