| Journal of Marketing Management 2007 |
| Title | Subject | Authors |
|---|
| Advertising agency planning - conceptualising network partnerships. | Business | Grant, Ian, McLeod, Charlotte |
| A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development.(empirical analysis of product development and marketing by pharmaceutical firms, based on doctors' information search behavior) | Business | Tagg, Stephen, Black, Ian |
| Analysing 'theory networks' : identifying the pivotal theories in marketing and their characteristics.(identification and analysis of themes of marketing literature) | Business | Berthon, Pierre, Pitt, Leyland, Barnes, Bradley |
| An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment.(Report) | Business | Lee, Nick, Sandfield, Anna, Dhaliwal, Baljit |
| An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets. | Business | Garry, Tony |
| A review of factors affecting online consumer research behaviour from an information value perspective. | Business | Grant, Robert, Clarke, Rodney J., Kyriazis, Elias |
| Being 'affective' in branding?(emotions and advertising effectiveness) | Business | Zambardino, Adrian, Goodfellow, John |
| Buying a sponsor's brand: the role of affective commitment to the sponsored team. | Business | Lings, Ian N., Owen, Kate M. |
| Complex services and choice criteria: an example from the life assurance market.(Report) | Business | Devlin, James F. |
| Consumer attitudes toward marketing strategies over the adult life span.(modeling of adult consumers' attitudes toward marketing strategies during the consumers' life spans) | Business | Simpson, Penny M., Licata, Jane W. |
| Consumer brand equity in a cross-cultural replication: an evaluation of a scale. | Business | Abimbola, Temi, Kocak, Akin, Ozer, Alper |
| Consumer confusion proneness: scale development, validation and application.(stimulus ambiguity, similarity and overload)(Report) | Business | Hennig-Thurau, Thorsten, Mitchell, Vincent-Wayne, Walsh, Gianfranco |
| Consumer savvy: conceptualisation and measurement. | Business | Macdonald, Emma K., Uncles, Mark D. |
| Co-operation, coordination, and specific assets in inter-organizational relationships.(Report) | Business | Svensson, Goran, Payan, Janice M. |
| Critical approaches in undergraduate marketing teaching: investigating sttudents' perceptions. | Business | Tregear, Angela, Kuznetsol, Sharron, Brennan, Mary |
| Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format.(innovative marketing of new pharmaceutical products to practicing physicians) | Business | Jakkola, Elina, Renko, Maija |
| Critical Issues in Brand Management. | Business | de Chernatony, Leslie, Abimbola, Temi, Cottam, Susan |
| Ethical positioning and political marketing: the ethical awareness and concerns of UK voters.(Report) | Business | Freestone, Oliver M., McGoldrick, Peter J. |
| Explaining behavioural intentions toward co-branded products.(modeling of consumers' behavioral intentions toward co-branded products, based on consumer motives and brand attitudes) | Business | Helmig, Bernard, Huber, Jan-Alexander, Leeflang, Peter |
| Exploring cadaveric organ donation: a 'mortal embodiment' perspective. | Business | Dermody, Janine, Hanmer-Lloyd, Stuart, Lai, Ai-Ling |
| Exploring managers' views about brand saboteurs.(service brand development and employee support) | Business | de Chernatony, Leslie, Wallace, Elaine |
| Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise.(Report) | Business | Jamal, Ahmad, Al-Marri, Mohammed |
| Factors influencing website traffic in the paid content market.(Report) | Business | Wolk, Agnieszka, Theysohn, Sven |
| How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004. | Business | Saunders, John, Laforet, Sylvie |
| How do consumers know which brand is the market leader or market pioneer? Consumer's inferential processes, confidence and accuracy.(usage of schematic inferencing, memory trace, direct-cue retrieval and guessing)(Report) | Business | Alpert, Frank, Kamins, Michael A., Perner, Lars |
| I am, ergo I shop: does store image congruity explain shopping behavior of Chinese consumers? | Business | Mukherjee, Avinandan, He, Hongwei |
| Identifying the dimensions of the product-brand and consumer relationship. | Business | Veloutsou, Cleopatra |
| Internal marketing: a qualitative study of culture change in the UK banking sector.(Report) | Business | Kelemen, Mihaela, Papasolomou, Ioanna |
| Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party. | Business | Fitchett, James, Humphreys, Michael, Moufahim, Mona, Mitussis, Darryn |
| Involving stakeholders in developing corporate brands: the communication dimension. | Business | Gregory, Anne |
| Market orientation and Internet-related cognitions: inside the minds of small business managers.(effect of market orientation and Internet-related cognitions on the management of small businesses) | Business | Celuch, Kevin, Green, Anna M., Saxby, Carl, Ehlen, Craig |
| Morality and consumption: towards a multidisciplinary perspective.(multidisciplinary analysis of moral and ethical aspects of consumption) | Business | Caruana, Robert |
| No logo? No way. Branding in the non-profit sector. | Business | Lee, Stephen, Stride, Helen |
| Pioneering advantage and product-country image: evidence from an exploratory study in China.(effect of national culture of the country of origin on buyer behavior in emerging economies) | Business | Knight, John, Gao, Hongzhi |
| Research issues in building brand equity and global brands in the pc market. | Business | Wright, Len Tiu, Millman, Cindy, Martin, Lynn M. |
| The corporate brand: dealing with multiple stakeholders. | Business | Davies, Gary, Roper, Stuart |
| The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach.(Report) | Business | Valor, Carmen |
| The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients.(definition of commitment in customer-supplier relationships) | Business | Frow, Penelope |
| Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research. | Business | Hewer, Paul, Brownlie, Douglas, Ferguson, Pauline |
| The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories.(categorical statistical analysis of relation between brand associations, brand usage and brand performance) | Business | Romaniuk, Jenni, Gaillard, Elise |
| Winning hearts and minds: business-to-business branding and the role of the salesperson.(using brand communication to promote customer relations) | Business | Lynch, Joanne |
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