| Marketing Research: A Magazine of Management & Applications 2005 |
| Title | Subject | Authors |
|---|
| A framework for growth.(importance of brand building) | Business | Rubinson, Joel |
| Against all odds.(sucess story of Marketing Research Institute International) | Business | Grapentine, Terry |
| Beyond top of mind.(techniques to express inner thoughts) | Business | Henderson, Naomi R. |
| Blame game.(myths pertaining to market research) | Business | Gibson, Lawrence D. |
| Branding's new horizons.(branding research) | Business | Schultz, Don E. |
| Branding unmasked.(influence of brand names on consumer behavior) | Business | Hollis, Nigel |
| Brand name anatomy. | Business | Moskowitz, Howard, Gofman, Alex, Beckely, Jacqueline, Ewald, Jeffrey |
| Brand name power.(influence of brand name on consumer choice) | Business | Gibson, Lawrence D. |
| Deeper into the trees.(SI-CHAID 4.0)(Product/Service Evaluation) | Business | Deal, Ken |
| Fortune favors the brand. | Business | Brown, Stephen |
| It's alive.(six sigma brand manangement) | Business | Clancy, Kevin J. |
| Learning from pop culture.(Telethnography, an emerging market research method) | Business | Wells, William D., Chen, Qimei, Rodgers, Shelly |
| Leveling the field.(rules for conducting ethnographic research) | Business | Johnston, Gavin |
| Lost in translation?(marketing research methods) | Business | Wyner, Gordon A. |
| Loyalty Leverage.(customer loyalty percent calculation) | Business | Etter, Bill |
| Making the link.(customer trustworthiness and company revenues) | Business | Cooper, Brian, Kroenert, Rob, Spalding, Leah, Le, Liz |
| No more static.(customer value) | Business | Fisher, Nicholas, Lee, Alan, Sparks, Ross |
| Online competition.(importance of Benchmarking Competitive Online Performance (B-COP) in assessment of online competition) | Business | Krishnamurthy, Sandeep, Patel, Rahul, kaushal, Ajay |
| Reaping rewards.(customer satisfaction) | Business | Rees, Mark, Lele, Milind M., Pingitiore, Gina |
| Research road maps.(planning market research) | Business | Wyner, Gordon A. |
| Segmentation value chain.(role and importance of segmentation in marketing) | Business | Wyner, Gordon A. |
| Shopping rediscovered.(understanding customers purchase behavior) | Business | Wyner, Gordon A. |
| Simply better.(consumers prefer products that offer the best benefits) | Business | Barwise, Patrick, Meehan, Sean |
| Simply better is a recipe for simply mediocre.(Patrick Barwise and Sean Meehan's essay)(Critical Essay) | Business | Clancy, Kevin J., Bowen, Ami |
| Simply better is simply better.(Joel Rubinson of Vivaldi Partners, Kevin J. Clancy of Ami Bowen of Copernicus Marketing Consulting's views on marketing stragegy) | Business | Barwise, Patrick, Meehan, Seam |
| Simply better is simply wrong.(Patrick Barwise and Sean Meehan's essay)(Critical Essay) | Business | Rubinson, Joel |
| Soft modeling with partial least squares. | Business | Deal, Ken |
| Spring cleaning.(established qualitative marketing methods) | Business | Henderson, Naomi R. |
| Surveying landscape.(Web survey questionnaire design software) | Business | Deal, Ken |
| The tripping point.(customer orientation) | Business | Brown, Stephen |
| Transfer of power.(consumers' role in business marketing) | Business | Solomon, Michael R. |
| Twelve steps to better research.(12-step program for managing qualitative market research ) | Business | Henderson, Naomi R. |
| Watch an learn.(advantages offered by ethnography over traditional research methods) | Business | Feehan, Michael, Durante, Richard |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
